There are a lot of WordPress plugins available on the internet that promote certain features and functions when it comes to sharing and posting your blog’s updates onto their networks.
Most social media plugins support several social media platforms all at the same timeâ€”like Facebook, Twitter, StumbleUpon, Pinterest, LinkedIn, and many more. The question every blogger should ask, however, is not necessarily â€œWhich plugin is the best?â€ but rather, â€œWhich plugin is best for me and my brand?â€
The fact of the matter is that while social media networks and site are great places to market your content and your business, there’s no need for you to be present and active on a lot of these social media platforms.
In fact, concentrating too much on social can be detrimental to the time you spend actually making the content on your blog. If you have too many accounts to manage, then what time is left for you to conduct your research, write your articles, and edit and proofread them?
Put in simpler terms, you don’t want to be a Jack of All Trades. Instead, you want to be a Specialist.
So if you’re aiming for the latter, then perhaps using just the official Facebook plugin is enough for your site.
What Does the Facebook Plugin Do?
The Facebook plugin for WordPress allows you to perform several functions on your WordPress site that are directly connected to your Facebook profile or page.
1. Automatically Share New Posts
The Facebook plugin takes away the hassle of you having to post an update on your blog or website, and then post another update onto your Facebook profile or page. By doing this small service for you, the Facebook plugin can save you a lot of time and energy.
2. Facebook Insights
This feature means that you’ll be able to track rich audience data powered by Facebook profiles (such as age, location, and language), and see exactly how your content is shared on Facebook. This gives you a good foundation for figuring out who your readers are, and what factors illicit the sharing of your posts and updates.
3. Like, Send, and Follow Buttons
As with nearly every social media plugin, the official Facebook plugin also provides you with buttons to make the sharing of your posts and pages easier and more efficient.
4. The Like Box
This is a simple box that displays your Facebook Page’s recent activity while at the same time encouraging more people to Like your updates.
5. Recommendations Box
Looking for a â€œRelated Postsâ€ plugin? Facebook has answered those concerns as well by making suggestions itself for related posts in a configurable widget.
While there may be a ton of other plugins that perform the same basic functions and at the same time support several other social media sites and networks, again the question is if you’re blog or business really needs it. Facebook itself already holds a massive network and audience that is at your grasp.
Besides, social media platforms are only a means to be able to get more exposure for your blog or website. The real conversion don’t come on social media sites, but rather, by getting your loyal readers and followers to subscribe to your email newsletter.