Reader attention span is falling, they say, and so the response of many blogs and businesses is to write short posts that cater to the time constraints of their visitors.
However there are debates and arguments over whether or not you should write short form or long form content, and the arguments for both are valid and reasonable. The fact of the matter is, though, that a balance of both long form and short form articles is the best possible scenario, because both types of content have their respective advantages.
The Perks of the Short Post
For one thing, short posts are easier and faster to write, making them also easier and faster to read. Short posts save time for your readers by giving them a tiny package with a powerful punch.
That being said, however, it only means that the quality of your short posts is crucial to your blog’s success. Without quality content, how can you both grab your reader’s attention and make them want to come back?
Short posts do create the time and space for you to write more. Keep in mind however, that quantity does not necessarily equate to quality. While you may be writing more in a shorter amount of time, you may also want to make sure that you’re writing to the best of your capabilities, not just churning out post after post after post.
Another advantage of the short form article is that topics that take a big amount of time and space to explore can be broken down into little chunks. This is the kind of material that creates blog series. Spend a whole week talking about a single topic, just so you can explore each and every side, story, and aspect of that topicâ€”fleshing out every important factor and element.
A blog series is a great way to encourage visitors to subscribe, as they can easily keep updated with the posts to follow. A blog series is also a great way to organize and setup possible books and manuals for the future.
The Perks of the Long Post
That leaves the long form article, which can be just as important as the short form article. Truth be told, despite shortening attention spans, the fact of the matter is if your visitors absolutely love your writing and the topic that you’re discussing, they will put aside time for it.
This only means, therefore that your long posts should have extremely valuable and rich content, that every single word on that article counts and isn’t just fluff. It’s informative, entertaining, and relatable.
The fact is that post length should not necessarily be something that you are conscious of as a writer or blogger. Some stories and novels are extremely longâ€”running for several books in a seriesâ€”and yet people take the time to read every single book because they love it. Other stories are a few hundred words or pages, and yet readers love them all the same.
In fiction writing, length is a non-issue. The real issue that authors have to deal with is tightness. Is your writing tight enough that readers hang onto every single word? Have you cut out the parts that don’t work, that merely build pages but don’t move the story forward? That’s something to consider, whether you’re writing fiction or non-fiction.