Design is everything in the world of art and even in business. The way a product is designed directly affects how well it will do in the market. You don’t even have to look very far to see this fact than to look at the success of the iPad and the iPhone. The success of those products is largely due to design.
Design, however, isn’t just about the shape and size of a mobile device. It’s not all about the functionality or simplicity of a website or operating system. Those are all contributing factors, yes. There is also one very important element, however, that design is greatly dependent upon. That element is color.
How Color Affects the Brain
Different colors generate different responses from people. And though we are not often aware of their immediate effects on our body’s physiology, the effect is there nonetheless.
Ever wonder, for example, why â€œSTOPâ€ signs, brake lights, or â€œSALEâ€ signs are red? Red is a color of energy. It is known to increase heart rate and even create a sense of urgency. Yellow, on the other hand, is a color that is optimistic and youthful. It’s also a huge attention-grabber. It’s no wonder then, why the business behind the golden arches always solicits a response from passer-bys to drop by for a few minutes and order a burger and fries.
How Does Knowing This Help You?
If design is a major contributing factor to the success of your product or service, then choosing the appropriate colors for your business logo, website, and all other aspects of marketing is vital. You have to know which colors best suit your company’s goals, products, and target market. The slightest disconnect could prove disastrous for both you and your business.
Yes they often tell you not to judge a book by its cover. But how many times have you done the exact opposite? Appearance is a huge factor that influences our decisions, and rightly so. We like looking at beautiful things, things whose elements of design blend harmoniously with one another. And while there are designs and movements that try to break the status quo of what it means to be beautiful, the fact remains that beauty still plays an important role.
Beauty is in the eye of the beholder, but that does not discount the fact that the kind of beauty talked about in this quote remains a visual proponent.
Beauty that appeals only to the eyes is often a shallow kind of beauty, that’s true. You can buy a pretty book, but if that book has lousy writing in it then it still is, in the end, ugly.
In the same way, when it comes to web design, a pretty-looking website is not enough leverage for visitors to keep coming back. You need quality content, which begins with eye-catching headlines and ends with relevant and fresh content.
But even with words, colors play an important role. Orange, for example, is often attributed to call-to-action buttons because of its aggressive color.
Take hyperlinks as another example of color choice. Sir Tim Berners-Lee is credited with making hyperlinks blueâ€”a choice he arrived at randomly. However blue appears to be the perfect color of a hyperlink because of the fact that red and green are colors that are most affected by color-vision deficiency. On the other hand, almost anyone can see the color blue. Accident, perhaps. But a happy accident at that.