Infographics are photographic visual representations of information, data or knowledge whose purpose is mainly to convey complex information both quickly and clearly. Mostly, they are helpful in analyzing and visualizing data.
For bloggers, infographics can serve as great content for several reasonsâ€¦
1. Graphics Are More Influential
The power of visual content cannot be overthrown. Humans are, essentially, visual creatures. This means that images, pictures, photographs, or art all create greater reception that the written word.
Let’s try an exercise to prove this. If I were to ask you to think about a certain animalâ€”in this case, let’s say, a horseâ€”what kind of thought pops into your head? Are you trying to picture what a horse looks like, or are your thoughts centered on the letters that form the word â€œhorse?â€
Likewise, when it comes to memory retention, images have more power at helping people remember certain information, memories, or data. Having images on your blog posts, then, gives you a better chance of connecting and influencing your readers. Infographics lets you help them retain all the information that you’re feeding them.
2. They’re Easy to Share with Others
An easy look at the most popular social networks and you can see that many of them are dominated by those that make tremendous use of images. Facebook, Instagram and Pinterest are all social media networks that leverage on the power of visual stimulation. Seeing all your recent photos on your timeline, after all, is a commanding way of looking back on the past months and years. On the other hand, sharing your interests with others through visual imagery is made easy by Pinterestâ€”and infographics are by no means strangers to Pinterest users.
Imagine then, the legions of possible fans you could acquire through the simple creation of content that perfectly blends data and imagery. Content marketing, after all, is one very important factor to gaining an audience for your brand or website. Without quality content, you won’t leave a lasting impression on your readers.
If you could mold content marketing into an image, however, all the more potent is your message. With the right images to back up your data, you not only inform your audience, but also stir up emotions within them that arise from the significance and strength of your graphics. Creating connection with your audience eventually leads to backlinks, which then turn into more visitsâ€”and the cycle repeats itself.
It’s Not That Easy
Just posting any infographic, however, doesn’t necessarily mean that your graphic is going to get a hundred thousand likes and shares. There still is the problem of what you can turn into an inforgraphic. However the answer to this question is no different from asking yourself what kind of posts should you publish on your website.
In other words, there remain the basic principles of good content that apply just as well to infographics, or any other form of content on your blog. These principles are: authority, integrity, uniqueness, and creativity.
Don’t do a rehash of another popular infographic that tracks how to get more Facebook likes. Do something significant and relevant, something that no one has ever seen before, something that your particular audience will appreciate.