Email marketing has become one of the most important and vital ways of marketing to your audience and readership. It provides the most direct and personal connection you could possibly have with your audience and helps in creating deeper relationships between your customers and your blog or business.
The path to getting people to subscribe to your email newsletter or mailing list, however, is a challenge. It requires more than a simple opt-in box on your sidebar or at the bottom of your post. There are proven methods, however, on how to generate more subscribers for you blog or business.
1. Offer an Incentive
Most bloggers offer free PDF manuals or reports that contain information and content that isn’t otherwise seen on their blogs. If you own an online business, consider offering free product samples, free trials, or discounts whenever someone opts to sign up for your service. Incentives, in fact, are one of the primary elements that convert traffic into email subscriptions.
Incentives can come in all different sorts of shapes and sizes. They could also be in the form of contests that offer prizes relevant to the niche that you’re catering towards. For those submitting entries to your contest, for example, inform them of their inclusion into your mailing list so as they can receive updates on both the contest results and other blog updates and promotions. Make sure they confirm their subscription as well for a double-opt-in.
2. Provide Space for Opt-ins
Services like MailChimp and Aweber provide opt-in boxes that are easily embedded onto your page by copying and pasting a certain set of codes onto your website. The ideal places to have these call-to-action buttons are often within the body of your post (usually at the bottom) or on your sidebar. However the more effective approach would be to dedicate a whole page just for your potential email subscribers.
3. Use a Popup
Although this may be considered controversial, WordPress popups have been proven to convert traffic into subscriptions. The important thing you have to consider, however, is that this can be annoying to some visitors, and it may just alienate them from revisiting your blog or website. The key, then, is to make your popup as unobtrusive and as well-timed as possible.
4. Subscriptions through the Comments
When commenting, there is usually already the option to include your email addressâ€”for instances wherein a commenter wants to follow all the succeeding comments on the post or page. Why not reduce the steps that that reader takes to subscribe by adding a simple check box that allows them to automatically subscribe to your newsletter?
5. The Store and the Check-Out
If you’re selling certain products or services on your blog or website, simply add an email sign-up form on your checkout counter that your customers can easily opt into. To make it even more appealing, promise to update them on the latest news and promotions on your blog. Make it even more interesting by providing those customers with contentâ€”such as suggested and recommended products that are related to the products that they’ve already purchased from your store.