Popups can be a source of annoyance if they’re coming from outside, irrelevant sources that merely want to earn a quick dollar or two. They can be disruptive towards your current tasks and to-dos. Worse, they can interrupt your viewing or reading with sudden blasts of audio or video, warping you out of your comfort zone.
There might still be a place for popups, however, provided they follow simple rules of etiquette, and are used in a personal and meaningful way.
This, at least, was what the team of Optin Revolution Pro had in mind when they developed their WordPress popup plugin. What if a popup could be adjusted to be less of a nuisance and more of a help? What it a popup could actually help you increase your opt-in rates and subscriber rates? Wouldn’t that indeed be something worth exploring?
How Optin Revolution Pro Revitalized the Popup
Optin Revolution Pro takes the simple WordPress popup and turns it over its head with soft innovations that help maximize and optimize the chances of you getting your traffic to opt into your site’s products and services. It is able to do this through these four simple arenas:
1. Design and Customizability
This WordPress popup plugin allows users to be able to tweak and redesign their popups in such a way that it matches the look and feel of their websites. This is critical as it is what makes visitors recognize that the WordPress popup is still a part of the site itselfâ€”not some random popup that has somehow infiltrated their firewall.
Be able to adjust the WordPress popup’s height, width, background, font faces and colors, and much more! Add images to the WordPress popup to give it more impact and an emotional connection. Design is key in this case, and choosing the best design for your WordPress popup is made easy for you because Optin Revolution Pro also offersâ€¦
2. Split Testing
Split testing your WordPress popup allows you to gauge which of them works best for your particular readers and audience. It also tells you what about your popup makes it more effective. Is it the choice of background or image? Maybe it’s the distinctive wording and hook line that grabs their attention. Either way, you know that you won’t be simply wasting your efforts creating popups because you can directly see their results, track them, and adjust them to become more effective.
Add to that the fact that you can also choose when and where you want your WordPress popup to appear. Do you want the WordPress popup to appear in certain categories, posts, or pages? Do you want it to pop up once or twice in every browser session, or is once a day good enough? Do you want the WordPress popup to appear as the page is loading, or before a user closes the tab?
3. It Supports All Your Favorite Video Hosting Services
Optin Revolution Pro allows you to embed your own personal videos onto the WordPress popup, creating a more memorable experience for you audience. A video is able to accomplish this mostly because of the joint use of both the audio and visual perception of the human mind.
Voice tonality, for one, is something extremely important if you’re trying to encourage strangers to buy into you products. Is your voice friendly enough, entertaining enough, distinct enough that they know it’s a real human being talking? Whether your videos are hosted on YouTube, Vimeo, Wistia, or are self-hosted videos, they can be easily integrated onto the WordPress popup.
4. It Supports All Your Favorite Email Marketing Services
This WordPress popup plugin also supports all your favorite email marketing services such as Aweber, iContact, GetResponse, MailChimp, Wysija, and Constant Contact. This benefits those who already have a following, as well as subscribers of their own, as you can easily integrate the popup with your email strategies and campaigns, giving you more opportunities to be able to pull those potential subscribers into opting into your mailing list.
In the end, it’s not the popup that’s evil, but that manner in which it is often used and abused. But used correctly, a popup can be a powerful ally.