Email marketing is recognized as one of the most effective methods in promoting a product. When done properly, it can exceed the sales projection of the business at a hundred folds. An email message can go to different levels since it can make a product potentially reach a global phenomenon. However, a business has to practice email etiquette to better increase the chances of earning sales from credibility and reputation.
Be sure to ask permission first before you actually send a dozen of email messages to a recipient. This is one of the most important tools as some recipients can tag immediately a particular message as a spam. Â A permission-based email marketing is included in the email etiquette and violation of it may put a sender in a legal case. Remember that there are legal rules governing email marketing and one of the regulators is called the CAN-SPAM.
Never Be A Third Party
There are some practices that companies buying the email list from one company and make it their own. It just makes a company not capable of gathering subscribers. If you know that your company is worthy enough to gather patronizers on its own, do not be a third party. People will always judge you of practicing bad business if you continue doing so. In fact, you are actually stripping the people’s right to have their own privacy.
Never Be A Spam
Spamming is sending multiple messages at one time. It definitely attracts and attention but in an annoying way. People who receive spam messages usually never open the emails and would immediately report it to the authorities. Spamming will never get you nowhere. In fact, it could actually destroy your company’s reputation. Be a trusted company by sending messages at a regular interval. Remember that if a customer trusts you, your email will be opened for sure.
Never Be A Robot
Automated messages can come handy but it does not mean that all messages should be automated. A recipient may reply to your email and receiving an automated reply may not be helpful. In fact, it can destroy your relationship with the customer. Be sure to read important emails and filter the ones that can only be applied for automation. Â Concerns like troubleshooting, purchase of goods and other customer service tasks should be handled by a real human, not a robot.
Never Be A Trap
Be sure to include an option to unsubscribe. This rule is actually included in the CAN-SPAM law. In every mail that you send, provide a link that can unsubscribe the recipient from receiving emails from you. It is a sad story but it is one of the email etiquettes that most companies should adhere. It is the right of the customers to be given a choice, and your responsibility to respect their decision.
These are the top principles of email etiquette that should be practiced by all. Actually, some companies have never practiced this and so they send away messages without knowing the risks. Be a good marketer and know the best practices involved. It may increase the status of your company and it can provide you with a more sustainable income as the company grows with success.