There are certain pages in every blog that are both popular and important towards driving and directing traffic. These pages are more commonly known as landing pages.
Landing pages, also known as lead capture pages, are those pages which are designed to convert traffic into sales or subscriptions. These are the pages you send your visitors to if you want to really create some action.
There are different types of landing pages. They can take the form of a sales page, a video content landing page, a content landing page that ranks high on Google, or a simple email opt-in page.
That alone tells you how important landing pages are. Landing pages are what create responses on your blog, and you definitely want them to function to their optimal capabilities.
The Sales Page
This could be your site’s store or resource, where you place all the products that you’re offering to your visitors. These products could either be your own creations, or affiliate products.
A simple online store, however, is not necessarily a good enough landing page if you don’t have the content to back it up. In other words, your posts and articles have to build on why your products and services are something that you audience needs.
For affiliate products, reviews are a necessary factor. You’d want to create honest reviews around these products, showcasing both the product’s strengths and weaknesses.
The Video & Content Landing Pages
Videos that introduce or demonstrate the effectiveness of your products are a great means of marketing. They are a more powerful medium to your visitors simply because they include both audio and visual stimulation. Embedding your videos onto a landing page that sells that same product, therefore, can be a commanding tool in driving sales.
Content landing pages, on the other hand, are those pages that are search engine optimized to rank high on Google. These are automatically content rich pages that contain vital and useful information, information that Google deems fresh and relevant. That being said, oftentimes these landing pages cater to a certain niche topic, as they make important use of copywriting and SEO writing.
The Email Opt-In Page
This is probably the most important landing page of all. The email opt-in page is where you want to drive nearly all of your traffic, as email subscriptions are the key ingredient to your blog or business’s success. Often in the email opt-in page, most bloggers include certain benefits and free and exclusive products, manuals, and content in order to entice their readers to subscribe.
This goes the same for anyone looking to reel in those subscriptions. Once you’re able to drive traffic to your email opt-in page, you want to make sure that the chances of them actually subscribing to your email newsletter are near a hundred percent.
Landing pages are important in converting traffic, so it’s not enough to just slap on a blog post and publish it on your blog. The best landing pages are also those that are beautifully and optimally designed. You want to create both great content and aesthetic that seduces your visitors into inevitably opting into your products or newsletter.