In every blog there are certain articles and posts that readers love to go back to and reference every now and then. There are particular articles that speak volumes about that blog’s basic character and content.
These particular series of posts make up the core of content that your blog is formed around. It’s content that is forever fresh and relevant because of the message and information it relays. This is the kind of content that your audience loves to talk about and share, the go-to place for all the necessary information they need pertaining to your particular niche. This is what is called flagship content.
There are several reasons why considering creating flagship content is important to every blog, two of which are authority and longevity.
Build Authority with Flagship Content
Authority creates trust between you and your readers, and the only way to create authority is to write articles that are rich with new and relevant information.
Authority can be measured through how much your audience values your work. Do they like your blog? Do they love it? Or Do they absolutely, positively need and crave it as a part of their daily sustenance? The fact that an audience can keep coming back to your website for information on a certain topic proves that you’ve generated a certain sense of authority on the subject. You’ve suddenly become the expert in that field, and people look to you to lead them.
This is what flagship content is capable of doing. By creating a post that is essentially timeless in its message and delivery, you create longevity, bringing in consistent quality traffic for the long term without having to depend on baiting your audience.
Create a Brand Around Your Content
Besides authority, another aspect that flagship content helps create for your blog is your brand. Because flagship content are those series of posts or articles that often get visited and revisited by your readership, they become the thing that your blog gets known for.
These are the posts that are linked to on Facebook and Twitter. These are the posts that give your site greater visibility throughout the internet. Hence, these are the posts that build your brand. And once people get to know what you are all about, they can keep coming back to you as a resource for fresh and relevant information regarding those topics.
Become Everyone’s Primary Source
Flagship content is all about answering questions that people in your niche want answered. Everyone is looking for a trusted resource from which to base their decisions and actions upon. If you have enough knowledge that you can be the person they look up to, then you’re on the right track to creating flagship content that will help put your website on the map.
Building flagship content elevates the value of your blog right from the start, and can do wonders for your products and services. With top-notch flagship content, it’s easier for you to generate more traffic conversions.