SEO writing may seem like a hard task but it is actually easy once you know what to do. Let us go back to basics and learn this type of copywriting in a more comprehensive way. SEO is one of the most in-demand jobs. People from all over the world seek for a specialist that will put their website at the top of the search engine results. A regular copywriter can be an SEO expert in just a few moments of studying. Here is a step-by-step guide of knowing the basics of SEO copywriting:
1.Â Â Â Â Â Â Keyword Search
It is important to conduct a keyword search as it can largely contribute to the visibility of the article when someone type-in the exact keyword. Most search engine optimization specialists rely on the services of Google. A Google application called the Google Adwords is used to primarily determine the popularity of a keyword or a keyword phrase. A good tip is to choose a phrase or a word that is not too popular nor too rare. A keyword that is too popular may put the article at the bottom of the results page. On the other hand, a keyword that is rarely used has few chances of appearing in the search result.
2.Â Â Â Â Â Â The Power Of Descriptive Texts
Most search engines run by the number of words. Typically, an article will never appear in the search results with only 250 words. Be sure to write a descriptive text so that the article will be more visible. It is also good to write a quality content. A compelling article will be appreciated more by the readers and so chances of revisiting the website may improve the visibility of the write-up.
3.Â Â Â Â Â Â No To Plagiarism
One of the most common mistakes, usually done unintentionally, by many SEO copywriters is that they tend to create an article with a duplicate content. This is a major no-no and it can cause the client huge amount of money due to legal issues. Aside from that, it is good to know that Google actually deletes a page that has similar contents. This means that the chances of your article being found will be reduced. Therefore, be sure to create a unique content. There are free plagiarism checkers that you can use in order to ensure that your article does not contain any duplicates.
4.Â Â Â Â Â Â Keyword Usage
Make sure that the exact keyword or keyword phrase is used in the entire article. However, do not overstuff the whole article with keywords. It makes the article look like a spam. In a typical 500-word, the keyword density is about 2 percent. This means that the exact words or phrases should be used 10 times within the article. Also, be sure to distribute the word evenly. It is ideal to put the keywords one time in the title and the first paragraph. The rest is distributed within the body.
5.Â Â Â Â Â Â Meta Description
The meta description or the meta keywords is the one that emerges at the top part of the article or the browser. It is also the one that most search engines scan so be sure to contain the meta description with keywords or phrases. Keep it short by limiting the number of words to 160.