Comments are a vital aspect in every blogger’s career. While the amount of comments you have on your blog doesn’t directly relate to your blogging career’s level of success, comments do help enforce the sense of community that surrounds you and your website.
The value of community cannot be stressed enough. When you think about it, after all, it is the comments on your blog posts that add value to it. A hundred different points of views and perspectives all gathered in a single setting represents a smorgasbord of both creative and professional ideas.
Everyone has a different point of the view on your topic of discussion. Everyone has had their own personal experience. While you or the majority of your audience may not agree with some of the opinions shared, your content is richer simply because there are a couple of skeptics.
The skeptics can help bring a more grounded air or feeling to your postsâ€”as long as they aren’t completely or blatantly negative as a way of throwing off your audience. Hence, it is always important that you be able to properly manage the comments on your blog. Don’t worry about getting rid of improper and uncouth voices as their loss will only make your more level-headed readers more confident about sharing their ideas on your blog.
For there to be a substantial amount of valid and helpful comments on your blog, however, there also needs to be a certain environment present. This environment is composed of three basic factors (the Three T’s): traffic, temptation, and tension.
The First T: Traffic
If approximately 1 out of every 100 readers on your blog leaves a comment, then the goal should be to build an audience that is massive enough that these 1’s feel the love. Their comments aren’t just a puff of wind in an arid desert. These commenters must feel as though they’ve just planted seeds of thought in the minds of your readers.
Having a thousand readers on your blog means there are only 10 people commenting every time you have a new post. Tens of thousands of readers, on the other hand, means you could have about a hundred valid comments on each of your posts.
So the very first step you should have for your blog is to have enough high-quality content that both new and old readers value and come back to every now and then. It’s the best and most practical way of getting you the audience that you need to create an environment ripe for conversation.
The Second T: Temptation
To have comments start appearing on your blog, you first have to encourage them. Most people that read through your posts often don’t feel as though their opinions are welcome. The only way you can make them think otherwise is to say so.
â€œTell us what you think about ____ by leaving a comment.â€
It’s simple, yet often overlooked. Some people have certain insecurities about sharing their thoughts that they feel the need to ask for your permission before they leave a comment. Bypass this process quickly by telling your readers that you want their input on your thoughts.
The Third T: Tension
Creating tension in your blog posts simply means sparking certain emotions in your readers. How do you do this? The easiest way is by talking about controversial topics. These kinds of topics are cannon fodder for heated opinions and arguments. So while you want to be truthful about your own personal opinions, you also want to be cautious about stepping on other people’s toes.
There’s never a need for name-calling, swearing, and being judgmental. Simply present your opinions in an objective manner, presenting facts and figures to back up your claims. In fact, evidence is probably your best defense against any form of attack from disgruntled readersâ€”because mere opinions cannot dispute the facts.
Of course, controversy isn’t the only way to create tension. Share a heartfelt or inspiring tale. The only thing you need to remember when creating tension in your readers is to touch them on an emotional level.