Who would have known that there are ten commandments in email marketing? These commandments sum-up all the pertinent rules in email copywriting. These ten rules are better remembered by all copywriters especially when they need to write some compelling contents for email marketing.
1. Thou Shall Not Write Too Long
Commonly, a newsletter contains about 500 to 1,000 words. It should convey an information that should be worthy enough to read. The traditional media publishers make use of more than 5,000 words but in email marketing — the shorter the better, the more concise the worthier.
2. Thou Shall Limit Scrolling
Be direct to the point and show what it is that the message would like to convey. Most people do the sin of having the bottom of the content filled with what-to-do’s. This lessens the interest of the reader and it may up for deletion in no time.
3. Thou Shall Not Sell Aggressively
The readers may probably have an idea on what the business is selling. Some people do not sign up for no reason at all. Therefore, they alreadyÂ have a clue of the business’ products and services. Sell what the product can offer instead of the product itself.
4. Thou Shall Focus On Benefits
Before a customer actually buys a product, the benefits are realized first. Create an email content that will concentrate more on the benefits rather than briefly listing down the features. Product features should be further explained with benefits.
5. Thou Shall Measure The Rate Of Success
It is good to determine the open rate percentage of every email that was sent out. This is to better determine what style and strategy to use. It is also good to review the open percentage rate of competitors as it gives more information on what the email should be.
6. Thou Shall Not Use â€˜We’
Marketing experts suggest that the messages should be written in 2nd person. It will enhance the impression of the recipient as it is communicated on a personal approach to promote the product. Besides, using â€˜we’ has a self-centered impression.
7. Thou Shall Use Numbers
Instead of spelling the numbers out, be sure to write it as it is. It is said to stop the eyes from scrolling the thousands of emails so the chance of opening an email may be higher.
8. Thou Shall Include The Call To Action
This is one of the basics of email copywriting that any marketer should know. A call to action is important to provide an idea of what the reader needs to do. The statements like â€˜click here to join now’ or â€˜get your free item today’ are viable to encourage the customer in buying a product.
9. Thou Shall Break Information To Paragraphs
Always make the content an easy-read. This means that a paragraph should be organized well — well enough to provide the readers a sense of direction in terms of what the content is pertaining to.
10. Thou Shall Not Use Another Company In Vain
Promote healthy competition by promoting the product and not going against the competitors. It is a bad marketing that will swallow away the business’ reputation and credibility.