Email marketing is one of the most effective strategy to quickly disseminate various information. Numerous companies are already doing this type of activity to retain loyal customers, convert potential ones and promote new products or services. Most business owners prefer to personalize their email. The reason for this relies on the fact that the email itself is a good way to promote the business to people. Others want to do otherwise due to privacy reasons. Now, the question is, should you get personal with your email? Here are the basic facts you should first need to know:
Determine your market first
People respond differently at emails. There are some that would just glance at it, while othersÂ would take time reading all the information provided. The bottom line is to study your market and see if it is feasible to personalize your email. A good example of this is the lifestyle of your target market. People who are always busy may just glance at your email especially when you send it at peak working hours. On the other hand, housewives may have time to thoroughly read all the information provided in the email. Will these people possibly remember your personal email? Yes, but the housewives may better do so.
Personalized email improves conversion rate, but may lack privacy
The good thing about sending a personal email is that it improves the conversion rate. There were several studies published proving the effectiveness of personalized email for better convert. One of the simplest version is to put the first name of your customer in the email. This may be a laborious task, but it does wonders to increasing the chances of high profits.
However, a personal email may have some issues of privacy. Some people are a bit more careful in giving out their personal information and so having to personalize your email may not do good. This may result to complete abandonment of your products or services, or earn a bad reputation because of it. Be sure to put a disclaimer informing that the email is sent privately, and you will not share any information to other parties.
Test your market
The best way to know if you should get personal with your email is to test your market. Always test the market first so you will not have any regrets or whatsoever. See how they respond and compare the conversion rates at several metrics. This should also be based on how your market behaves and their lifestyle choices as well. Some do partake in email campaign especially if they are already loyal to your products and services. The bottom of it all is to see the effectiveness more than weighing out the pros and cons without actual evidences.
A personal email is a good way to show interest to your customers. It gives all customers an awareness that you are actually paying attention to them, more than the monetary benefits you gain. There are several email strategies to do, you just need to know what is effective based on your target market.