SEO copywriting is one of the most in-demand jobs today. This job entails creating a copy that is optimized enough to appear in the search engine result. It may seem hard to create a compelling content with a certain keyword density but it can be easily done once the writer knows what to do. In fact, a copy can increase traffic in high measures. Here are the top SEO copywriting techniques that every writer should know:
Focus on the Length
The length of the article should be long enough to put all the keywords in. However, it is good to know that lengthy copies do not actually have a high impact in search engines. So, with the common question of how many words should an article have. The answer would be more than 250 words. In fact, most experts say that a copy can show at the top rankings when the number of words are from 1,500 to 2,000. Just make sure that the content will never be boring and the paragraphs are only talking about one thought. Never be too redundant and monotonous just for the sake of elongating the copy.
In the year 2011, Google has released an article with the guidelines on creating quality websites. The company says that the copy has to be related to the content. It should be well-written to specify the content in full details. In fact, Google explained that the quality of the article can outdo those that are in full length with inferior quality.
Use Keywords Naturally
This is somewhat related to the quality of the copy that should be created in the market. Some SEO writers make the mistake of using the keyword even if it is not a part of the article. Sure, the keyword may be hard to include in a sentence but that does not mean that it should be irrelevant. Be sure to use the keywords as naturally as possible as it can make or break the quality of the copy. One of the SEO experts says that audiences do not really appreciate an article that is keyword stuffed. They mostly read an article due to its quality and ability to attract attention.
Do Not Go For The Obvious
Never write a topic or choose a keyword that is too obvious. A good example of this is when a writer has to create a copy that will sell diet pills. Diet pills are just too popular that when you use the keyword â€˜diet pill’ the article will never be put at the top of the list. However, when the keyword used is â€˜diet pill for women’ then there is a high chance that your copy will appear on the results. Get away from the obvious and find a keywords that is not too popular but not too uncommon.
The demands of SEO copywriting surely has gone to greater heights. Copywriters are more competitive than ever as they all try to create a copy that is worthy enough to convert a customer into buying a product.