It is a common practice to send the welcome email to the newly signed up users. As soon as a person connects to the website and creates the account. He or she automatically reverts to the email inbox to see the verification email.
Once this verification email is done with, many people expect to receive a welcome email. This is a highly favorable situation because the new users are very enthusiastic to learn all about the website. Hence, this excellent opportunity to welcome your new subscriber.
Sending a welcome email containing all the features of your website and why they subscribed in the first place. With the open rate of around 63%, it is highly likely that this email will be opened and its many contents read in detail.
Making use of such prime space, then, is crucial if you want to make the experience for your new subscribers as memorable as possible. Because with all the thousands of media options that they could choose from, you want to be able to entice your subscribers to keep coming back to your website, even if they’ve already subscribed to your mailing list.
What are some ways that you can do this? Most of them are simple, and involve doing what you’ve already been doing in terms of building your audience. However, this welcome email is a location often forgotten and neglected. Optimize its use, therefore. Don’t just slap on a simple welcome message and then move on to the next email.
Here are some suggestions of what you can put in that welcome email that will greatly help your subscribers in getting to know more about your brand and all the features of your website.
1. Brief Introduction
Although the fact that they’re subscribers suggests that they already know about you, your brand, your site, and your content, there’s no harm in giving them a brief introduction of who you are. What this means, however, is to create a personal connection with your subscribers. This shouldn’t be an elementary school attempt at introducing yourself, your likes and dislikes. Tell your subscribersâ€”who are in all likelihood your biggest fansâ€”about your dreams, aspirations and goals with the website. Tell them what it’s all about, how it can help inspire them, and what they can get out of reading your content.
2. Thanksgiving Pitches
Another thing you might want to consider inserting into that email is an acknowledgement of all the people who have helped you along the wayâ€”whether directly or indirectly. Mention certain other bloggers who inspired you. Make mention of books, audio tapes, manuals, and other materials that have helped shaped your site into what it isâ€”and link to these people’s websites. You could even add a couple of affiliate links in there to help push sales and create a small profit.
3. Internal Links
These are links that point to certain posts and pages within your site. Some of these link you could include in your welcome email are your most popular or helpful posts. Which posts are most likely to grab your subscriber’s attention? Which posts will provide them with the most helpful information available on your site? Giving them the best right at the start will ensure their loyalty and keep them coming back for more.
These 3 insertions can create powerful results for your site simply because they engage your subscribers from the get-go. So if you can tweak your welcome emails to include these elements, it might be more beneficial to you and your audience.