If you have been doing email marketing and you see your open rates just below of what is expected, then you may need to re-assess your strategies. There are many reasons why email marketing fails and it should be taken into important consideration. An email with low percentages of open rates means a waste of time, if not a waste of effort. Furthermore, it may be a waste of money if you have just purchased an email service that charges you a certain amount on a daily basis. In order to make sure that you are actually determining your wrong moves, here are the reasons why email marketing fails.
Spamming is a definite no-no. Never imitate those companies that do this as they can only see their business growing on a short term basis. Spamming reduces the trust of your readers and it also affects your reputation. There are many ways on how to avoid spamming. The first one is to only send one particular message at a time. Never send out too many messages as it can annoy the readers and tag your emails as a spam, even if you do not intend to do so. Also, observe proper grammar and punctuation. Never ever type in all-caps as this is the one characteristic of spammer. Also, be sure to never use too many exclamation points as it lessens the credibility of the company
Most of the time, the emails bounce back due to several reasons. A particular recipient may have a full Inbox or the system itself does not permit you to send messages. For whatever reason it is, be sure to clean the bounces out and see the reasons behind it. It will give you an idea on why you had high rates of bounces rather than continuing to send one without any clue of failure. Clean the bounces out and send emails to those that ensures you of a high open rate.
Many experts observed that the readers would often look at the â€˜From’ field first before reading the subject line. This means that they take a look at the company first and read the subject line based on their perceived reputation of the company. That is why it is really important to personalize your email. Examples of these are firstname.lastname@example.org or email@example.com. These examples will give the readers an idea of what the company is all about.
Unreadable messages are usually caused by HTML messages. These types are commonly not compatible with the web browser or with the computer system. Be sure that your messages, whether in plain text or HTML, must be always readable. This means that it should be opened at different operating systems, even in a mobile device. Most of the time, people check their emails through their mobile device and so all messages should be phone-ready.
Email marketing truly is an effective strategy to promote a business. However, there are some practices that will fall into the pits of failure. Be sure to never practice these mistakes and make your email messages soar high in open rates.