How frequently you update your blog is really more of preference than anything else. Truth be told there are successful blogs that post on a day-to-day basis, and there are also successful blogs that post only once a week. The trick is not necessarily in the frequency of your posts, but in the quality and richness of your content.
Even if you post on a daily basis, if your posts are weak, familiar, and simply contain information that you’ve read before in other countless blogs, then they are less likely to stand out and create an audience. The same goes for if you post a lesser number of articles per week. If you post the same quality of content twice or thrice a week, the results are still the same.
The point is, then, that quality trumps everything else, that is the essence of content marketing. Mediocre posts can create traffic, but most of the time that traffic is only fleeting. What you want for you blog or business is to create lasting relationships with your readers by providing them with content they’ve never seen before, with content that stands out among the thousands or millions of blogs out there.
So here are a few guidelines to take into account when you’re considering how frequently you want to post content onto your blog.
1. Have a Set Schedule
Regardless of how often you post on your blog, the important thing to remember is to keep a schedule. This is crucial, as it is what creates a habit, and you want your readers to make it a habit to visit your blog on certain days, particularly on those days that you update it. Keeping a schedule, then, is a golden rule.Â Without it, you risk the chance of confusing and disappointing your audience.
2. Train Your Audience
Ideally, you want both long form and short form articles on your blog. But maybe you want lengthy articles that are a bit more than 1000 words. The trick is, then, that you start with this trend from the get-go. You want to attract an audience that doesn’t mind reading a thousand-word article from the very beginning. You want an audience that knows what to expect from you.
If you’ve been posting 500 word posts from the time of launch, and then suddenly decide to switch to lengthier articles, you might end up alienating your audience. You want to remain consistent, therefore, so that you get to keep the audience that you worked so hard to accumulate.
The same goes for frequency. Consistency is key. As mentioned earlier, you want your audience to form a habit of visiting and reading your blog.
The length of your articles, in fact, directly relates to the frequency of your posts. If you decide to create longer posts, it will most definitely have you spending more time researching and writing. Most likely, you’ll end up posting less in one week than other blogs. But, because you’ve spend so much time nurturing and perfecting that article, your posts are better for it.
3. Quality, Quality, Quality
This cannot be stressed enough. Quality content beats any other factorâ€”whether the length of your post or post frequency of your blogâ€”by a mile.
So above all else, remember to always go for quality content.