Internal links are an increasingly important aspect of any blog. They direct visitors and readers to even more useful content within your blog.
A great example of the way that internal links operate is when, for example, you publish a post about social media marketing. In the post you enumerate pros of social media marketing and how it can benefit your readers. Somewhere within the body of your post, you make mention of marketing your brand or products on Facebook and Twitter. If you already have posts up and running that talk about marketing on these social media platforms, you could easily add a link to both of them.
This simple action helps readers move along through your blog and discover useful content that they might have otherwise missedâ€”whether it’s because they only found out about your website recently, or because they haven’t subscribed to your RSS or email newsletter.
Internal links, then, are perfect for both new visits and re-visits, as they can be a secondary way of indexing and archiving your content. However there are other easy ways to do lead people to more of your blog’s articles.
What is Yet Another Related Posts Plugin?
If you’re already familiar with WordPress, or websites built on WordPress, you’ve probably noticed how many of each blogger’s sites often contain links to related posts at the bottom of their articles.
Given that adding a related posts section at the bottom of your articles is almost common practice, a ton of WordPress plugins have emerged that perform that very function, each with its own unique and innovative features.
A related posts plugin should perform the basic function of being able to be appealing enough to readers that they would definitely want to click on those links for further reading. YARPP seems to be the leader in this type of plugin, with over 2.4 million downloads already!
What makes YARPP so different from the rest?
Design & Appearance
The YARPP templating system allows you to creative control over how your results are displayed. For example, you have control over how many related posts are displayed, whether you want them displayed as a standard list or with added excerpts, or if you want them to come with thumbnails of their respective featured images.
Options and Efficiency
Of course, the main point of using a related posts plugin is its effectiveness at providing relevant articles for readers that are directly related to the content that they are currently viewing. YARPP does this effectively and more. You can exclude certain posts from the related posts list, and doing so is pretty simple. You could also remove certain categories and tags if you wish, and even exclude posts that are older by a certain number of months.
As for relevancy, YARPP assigns a certain score to each blog post on your site, based upon its relevance to any other post. That score is a cumulative of individual relevance scores for the headline, content, categories and tags. However, if you want to change the way posts are scored, you can choose to exclude specific datasets, whether they be the titles, categories, or tags).
YARPP is undoubtedly a perfect addition to any starting or long-running blog. You can have it running on your blog within minutes, including all the tweaking and adjusting. After that, trust that your blog is cleverly optimized into seducing your readers to dig deeper and deeper into your blog’s contents.