Which professional video hosting service provides the best tools, support, and opportunities for both small time and big time business owners? Are there any other video hosting services out there besides the two popular options: YouTube and Vimeo? If so, what do they have to offer that’s better?
What if you could add a video to your website easily and on your own terms?
That’s the motto Wistia has for its customers, and if you’re looking for the perfect video hosting service to help you reach your site’s potential, then Wistia might be an option worth considering. Add to that the benefits of using Optin Revolution Pro, and you might just be able to create a beautiful combination that could get your site’s visitors to opt into your products or services.
7 Features Everyone Ought to Know About Wistia
1. Customizable Player
If you could modify the video player on your webpage or WordPress popup to match your site’s tone and color, wouldn’t you grab at the opportunity to do so? The Wistia player offers just that: the options to adjust the color, size, and thumbnail of your videoâ€”giving you massive control over its appeal and appearance.
2. Video Heatmaps & Engagement Graphs
With Wistia, you’ll be able to study and track which particular parts of your videos are watched, re-watched, or skipped altogether. This simple feature can help guide you as you re-edit current videos and better modify and clarify the message of your next one.
3. No ads!
With Wistia, there are no 30 second ads to interrupt your viewing, no distractions to keep you from your initial purpose. You could embed or post a video onto your site without having to worry about your visitors groaning over the insertion of an unwanted advertisement.
4. Video SEO
Wistia comes with SEO tools that help ensure that your videos are found by search engines, and that the results are directed back to your website. Better yet, Wistia’s team has made using and maintaining video sitemaps easy and worry-free for its users, ensuring that everything is always up-to-date in order for Google to have the best information about your video content.
Where else can you find a service that features a clickable call-to-action at the end of your video? Add clickable links to your product page, to your gallery of videos, or anywhere else on your website!
6. Email Marketing
With Wisia, you can add videos to your email marketing campaigns, and still know exactly which of your recipients actually watched them. With your videos appearing on your email newsletters, click-through rates have the opportunity to dramatically improve, and with analytics that tracks which of your email subscribers are watching, what’s there to lose?
You can either create your own time-coded transcript. Or if you lack the time to make one yourself, have the creative team at Wistia create one for you. Both cases involve your transcript text being included in the embed code to help with SEO.
Besides these features, Wistia offers video tutorials and tips on video production, video strategy and conception, and video marketing, showing just how dedicated they are to giving your business the support it needs.
How Does Wistia Figure Into the Advantages of Using Optin Revolution Pro?
Optin Revolution Pro gives you the best chance to have your visitors and subscribers opt into your site’s content and products by featuring WordPress popups in either specific pages or all the pages on your website. This feature alone multiplies the chances that a visitor will engage more thoroughly with your websiteâ€”provided your WordPress popup has an introduction so amazing and compelling that visitors find themselves watering at the mouth.
Now add certain features that Wistia offersâ€”such as adding videos to your email marketing campaigns, or the fact that there’s a clickable call-to-action button at the end of the videoâ€”to Optin Revolution Pro’s video popup feature.
You now have more avenues through which any subscriber or visitor can click through that call-to-action button. What’s more, you could have several live links on your WordPress popup alone, thanks to Wistia’s call-to-action feature at the end of a video.
Furthermore, you can track viewers’ watching behavior much better and more efficiently, giving you a tremendous advantage over other video hosting services.
Combined, Wistia and Optin Revolution Pro form a dynamic partnership that you can’t miss out on.