Putting up self-hosted videos on your site can prove several advantages for you and your business, especially if you’re more than willing to put in the time, the money, and the effort into having full control over your video.
Though it may have certain disadvantagesâ€”such as missing out on the audience that other services like YouTube or Vimeo haveâ€”if having complete control over the content of your website is important, then hosting your videos yourself could be a route to seriously consider.
You Don’t Have to be Hosted On YouTube To Go Viral
Content is king, many bloggers say, and whether or not your video is hosted on YouTube shouldn’t be an issue worth worrying about provided you provide great content and great service to your customers and visitors. As a result, here are some advantages of self-hosted video.
1. No one can take it down except me, myself, and I
Having your videos hosted in YouTube and Vimeo comes with the possibility that they can choose to take down your video for a variety of reasons, one of which are erroneous DMCA complaints. This makes your video vulnerable, as you’re under the whims and rules of another company. In an even worse scenario: what if YouTube were to suddenly cease operations and shut down? Your video would be among the millions that would be lost. You’d lose your viewers, the fans that you accumulated in your YouTube channel, everything. All because you relied on someone other than yourself for your success.
2. It’s harder to download
For one, all your copyrights belong to you exclusively, and you can choose how to handle or deal with those that try to rip or steal your video on your website. But even that will prove difficult, as downloading your video would require some type of special ripperâ€”which would not be easy to find or use. This makes your video virtually safe from the majority of the internet population.
3. Traffic goes directly to your website
The thing about having your videos hosted on YouTube is that you’re tapping into YouTube’s own audience, not your own. People visit YouTube to pass the time clicking through several related videos. Even if you could place a link to your website in the video’s description or caption, the chances of viewers clicking those links is slimming, as their personal objective is to watch video after video after video. In the end, you lose possible traffic to your website due to the lack of links or call-to-action opportunities.
4. Your design, your tracking
Although self-hosting your own video requires that you have certain coding skills. This automatically means that it will take some time for you to design your own custom video player. Granted, if you have the knowledge, or the team to perform the task, you could do wonders with having your own custom-design video player live and active on your site. Tracking and analytics is also achievable with a self-hosted video, giving you the opportunity to know just how effective it is in getting you clicks, link-backs, and shares.
Self-Hosted Videos And Optin Revolution Pro
Optin Revolution Pro provides your site with an increased opportunity for more click-throughs and opt ins to your products and services, through the use of a WordPress popup that appears on any or every page on your website. Setup is quick and easy, not to mention customizable to match the tone and aesthetics of your site’s design.
Having a self-hosted video on a WordPress popup, then, provides your visitors with the opportunity to get to know you, your product, and your serviceâ€”all through a short video. Add to that a call-to-action button on the WordPress popup, and you have just augmented the chances of your visitors to opt into your offers.
Another benefit that Optin Revolution Pro could bring to your self-hosted video is the analytics. Having your video solely on the WordPress popup or inline opt-in allows for visitor and viewer tracking. Furthermore, it gives you the advantage of knowing just how effective your videos are at pushing the product.
So if you’re looking for a product that can enhance the experience of having self-hosted videos on your website, Optin Revolution Pro provides the opportunity to better fashion that experience into something more engaging and memorable.