Split testing is a way of gauging and comparing two or more unique strategies for opt-in forms, side by side, in a controlled experiment. Given the nature and objective of Optin Revolution Pro to increase your site’s opt-in rates, split testing is inherently one of its main features.
The benefit of testing and analyzing the results of different opt-in forms, landing pages, or post titles is for you to get a better understanding of what your website visitors and subscribers respond to best. Knowing how they think and what generates a response from visitors is a sure way to guarantee your website’s success.
So How Does Split Testing Work for Optin Revolution Pro?
Optin Revolution Pro allows you to incorporate 5 unique WordPress popups to your website. Turning the split testing option off allows you to choose which pages you wish to show each WordPress popup.Â Turning the split testing option on, however, brings you to the split testing menu, which gives you the opportunity to choose and switch which WordPress popups you want to administer split testing on.
Should The Popup Show on Your Posts or Pages?
Optin Revolution Pro gives you the capacity to decide and control where and when your WordPress popup appears.
You can decide to have the popup appear on your posts only. This way you provide new readers and visitors every opportunity to opt into your products and offers. Or you can choose to show the WordPress popup on both your posts and pages, increasing the chances for them to opt in.
Further Customize Where Your WordPress Popups Show
Greater control of where your WordPress popups appear is important, especially when it comes to split testing. Do you want those popups to come up on your landing pages? Do you want a particular WordPress popup on one of your more popular pages? With Optin Revolution Pro, you can do just that.
What’s more, is that you can choose whether your popups appear always, X number of times per browser session, or X number of times in a day. These simple options allow you to analyze your WordPress popups thoroughly and completely.
Choose Which Popups You Want to Split Test
Once you have decided on whether you want to show your WordPress popup on your posts or pages, the next step is choosing which particular popups you want to split test.
This option is useful is your WordPress popups serve different functions. Some might offer opt-ins for your products. Other popups might focus more on bringing in new subscribers. Both types can be split test for their effectiveness, in order to determine which popups work best and why.
In addition, you can also choose when the WordPress popups jump to the front of the page. Do you want them to show as the page loads, or before your visitor exits the page? Both have their respective advantages and disadvantages. The great thing is that this particular feature can be split tested itself for its overall benefits.
What’s In Your WordPress Popup’s Analytics?
Lastly, there are the elements that your analytics tracks: unique impressions, total impressions, conversions, conversion %, Avg. Time (Seconds). Through the WordPress popup’s analytics, you can study and analyze how many unique viewers encountered your popup, how many of those views converted to actual clicks or subscriptions, and how long they viewed the popup.
Split testing is a tremendous help in figuring out which things work in your website, and which things don’t work. As a result, a well-optimized site can become an incredibly productive machine that delivers results both day and night. Thus, in the near future, make sure you play your part in improving your site’s features and benefits.