There are certain arguments circulating the blogosphere regarding the significance and importance of SEO.
On the one hand, there are content marketers that above all else push for more genuine and natural forms of writingâ€”meaning they toss SEO and keyword optimization for more organic posts and articles. This can be seen in the titles of their articles, for example, wherein you aren’t likely to find any popular keywords tagged into them.
On the other hand, there are copywriters who continue to express the value of optimizing each and every one of your posts for search enginesâ€”and in particular, for Google. Google rankings are still relevant, after all, as they do drive traffic towards most blogs and businessesâ€”especially towards those that cater to certain niche topics and product lines.
SEO rankings are even more important for blogs that publish and promote how-to articles and content, as a great source of traffic can potentially be found through search engines.
Despite everything, however, there are middle-ground individuals that value content marketing and word-of-mouth as the primary source of quality visitors and traffic, but don’t want to neglect SEO either. Oftentimes striking the balance is actually the better and wiser choice.
For those wondering what programs or plugins can help them improve their SEO rankings, then, there’s no need to look any further than WordPress SEO by Yoast.
With a total of over 6 million downloads as of today, Yoast’s WordPress SEO plugin is considered one of the most popular WordPress plugins available.
How Does the Plugin Help You?
The whole process is simple. When writing your article, WordPress SEO forces you to choose a focus keyword to incorporate into your post. After choosing a focus keyword, WordPress SEO then makes sure that you use that focus keyword everywhere: from the title to the body and the URL. In fact, WordPress SEO also checks your meta descriptions and meta titles to see if you used your focus keyword in those areas as well.
Not enough? The plugin also allows you to incorporate meta title and descriptions into all your categories, tags, and custom taxonomy archives. It even provides page analysis for each of your posts and pages to see just how much it is optimized for search engines.
In fact, this makes copywriting much easier for you, as you can focus more on writing great content and then incorporate your focus keyword into your article afterwards.
Other valuable features of WordPress SEO include its multisite network settings. This feature enables you to keep other users and admins from messing with you SEO settings. You can easily limit SEO settings, then, to Super Admin users.
Another nifty feature is the Facebook OpenGraph Integration. Simply put, OpenGraph uses metatags to give Facebook information regarding your site or page for display in profile pages of those users who choose to â€œlikeâ€ your posts or pages.
Finally, one greatly appreciated feature of Yoast’s plugin is the RSS Footer Links. This allows you to create inbound links automatically from website that try to syndicate your content and pass it off as their own. In a way, you just leveraged and optimized your own site as a result of their syndication.
All in all, Yoast’s WordPress SEO plugin will do wonders for you blog by helping you optimize each and every aspect of your blog for search enginesâ€”and it doesn’t give you a hard time in doing the work of making this happen either.