Email marketing is one good way to promote a business‘ products or services. However, many entrepreneurs are caught up between choosing opt-in or bulk. Some do not even know the differences of each. Well, here is a good way to redefine email marketing in a more comprehensive way.
Opt-In and Bulk Defined
Opt-in emails are those that are sent to recipients with permission to do so. This means that the recipient actually agreed to the terms of the company, stating that a regular email will be received from the business. In bulk email, there is no permission involved. Bulk emails are usually tagged as spam but that really depends on the case. Bulk emails can be sent to people related to the company and somehow provided an email address without any consent of agreeing to an email subscription.
The Advantages of Opt-In
The advantage of opt-in emails are obvious. Of course, it preserves the privacy of the company’s customers and so the reputation of the company is maintained. It provides a long-term relationship with the customers so it contributes to excellent customer service. Just make sure to write an informative content since some long-time subscribers can tag the emails as spam just because they get tired of receiving emails from the business.
Opt-in emails usually requires a subscriber to fill-up a form or to sign-up an account. This may be time-consuming and most of the time, the sign-up form is ignored by a person. As a result, minimum number of email list is obtained.
The Advantages of Bulk
The best thing about bulk email is that it allows the business to reach out to millions of people. This is good to promote a product or to share the business’ latest updates. However, it should be only used once in a while. Continuous sending of bulk emails is commonly tagged as spam. It also affects the business’ disposition and may ruin the reputation in just a few minutes.
Bulk messages do not require any sign-up. In most cases, a website provides an information that a person will be automatically subscribed to emails. Some provide an unsubscribe option included below the email. It may be ideal to send bulk emails but a lower bounce rate and retention may not be achieved.
What to choose?
Most email marketing experts agree that opt-in emails are the best option to consider. It allows honesty and transparency that will build trust and long-term patronage. However, it does not mean that the emails will not be tagged as spam, or will be opened every time. In fact, people can still ignore emails even if it is sent at the right moment and time.
Bulk emails can be used once in a while. It does not guarantee an open rate or bounce success but it can reach out to millions of people in no time. Just remember to provide an information that the email address was obtained from the customer’s past transactions with the business, and their information will never be shared with any third parties.
These are the differences between opt-in and bulk email. Remember to choose the best method by studying the business and the target market. Once all are reviewed and established, then the next best thing is to choose between the two.