Managing your social media accounts can be a taxing activity, especially when you’re handling several accounts all spread out through a dozen different social media services.
While it may not seem like a big difference, switching between tabs on your browser every ten seconds just so you can respond to all the tweets and comments is easily considered time wasted. It may be true that switching from one tab to another does not even take a second. However, when you add up all the milliseconds, they end up accumulating into seconds, which then quickly transform into minutes.
That’s why a service like Hootsuite is perfect for bloggers and business.
What Is Hootsuite?
Hootsuite is a tool that helps you manage all your social media accounts by taking their news feeds and updates, and then consolidating all of them into one simple and efficient software.
How Hootsuite does this is simple. The program allows you to create several columns on your browser, each column corresponding to a particular feed. This way, a fullscreen monitor should be able to monitor at least three different feeds.
The great thing about Hootsuite is that it supports many of the popular social networking sites, including: Facebook, Twitter, Foursquare, LinkedIn, and Google+. Although Facebook and Twitter alone are already pretty large in scale for anyone to deal with. The constant stream of updates is enough to keep you occupied whenever you post new content.
1. Scheduled Updates
When it comes to managing social media accounts, nothing says genius such as scheduling posts and tweets. With its own built-in calendar, Hootsuite allows you to schedule posts to each and every one of your social accounts. This means, of course, that you can spend less time worrying about needing to post on particular dates and times and instead set it up beforehand so as to be more efficient.
Hootsuite even includes an auto-schedule feature that automatically schedules your tweets and updates to go up at the most optimal times during the day. So even if you’re out of the house, or busy taking care of some other important tasks, your posts and tweets are still sure to go live at the time that you scheduled them. This alone makes Hootsuite ten times more powerful.
2. Test and Study the Results
As if scheduling posts wasn’t enough, Hootsuite also gives you the opportunity to be able to gather data on how good or bad social media is working for you.
With analytics on your latest social media activities, you can study and determine just how effective your posting times and dates are. Furthermore, you can test everything, from the images you use on your posts, to the hooks and titles of your blog content.
3. Work as a Team
Finally, Hootsuite allows you to operate as a unit. You can assign certain tasksâ€”like responding to tweets or private direct messages to another member of your team. And you can do this right there within the Hootsuite dashboard.
What better way, then, to manage your social media accounts, than with Hootsuite. Although they have only a limited amount of streams availableâ€”up to fiveâ€”for users that signed up for the free account, five is just enough to get you started. Once you graduate to the higher tier of blogging and business, you can easily opt for their pricier plans, which allow you to do more and manage more accounts and streams across your social media accounts.