Let’s say you’ve found a blogâ€”in this case, let’s make it a fashion blogâ€”whose articles and products you just absolutely love. Next thing you know, the owners of these blog have decided to put up a boutique, and the location isn’t very far from where you live.
Naturally, as much as you love ordering the clothes and accessories online, you’d also like to visit an actual shop yourself. You want to be able to get to know the owner, ask her about how she managed to increase the profits from her blog so much that she was suddenly able to put up her own store. You want to get to know all the other people that love this blogger’s sense of style, and connect with all these like-minded people.
The problem is, you have no idea where the store is located. Yes, there’s a physical address listed on the blog itself, but you have no idea where in the city that is. So you go through the trouble of having to google the address and search for directions.
Why You Should Place a Map on Your Site
In similar scenarios, if your blog or business has an actual, physical store, the best thing you could do for your customers is to provide them with proper directions, a map and directions that can already be found within your website.
1. You Want the Directions to Come Directly from You
There are instances when the maps are not necessarily sufficient. Maybe there are small alleys and streets that weren’t taken into account. That means that it’s your responsibility to take note of them yourself. You don’t want your customers to get lost on the way to your store. Complications like that might illicit a loss in potential sales.
You want people to be able to find your store easily and without fuss. You want to respect their time and not have them carouse the web in search of directions. You want to give them the directions yourself as a service and a â€œThank youâ€ to all the support that they give you.
2. It Legitimizes Your Business
While there may be visitors that have continuously been visiting your site for months, or even years, there are still people that haven’t gotten to know your brand quite yet. Maybe they chanced upon it during a search. Maybe they just heard someone mention it on a train. Either way, people getting to know you for the first time often have doubts and suspicions, especially if your business is mainly an online business.
Putting a location to your business legitimizes you because it sort of puts a face to the pixels. When people happen to pass by the location and see where all the magic happens, they know that you’re for real, and that you’re serious about your business.
Add a Photo to Go with the Map
Finally, to make things even more legitimate, add a photo to go with the map. Should they decide to visit your store, or your house, or your factory or warehouse, they know what it looks like. This makes finding the place much easier, and even gives them an idea of the kind of business that you’re runningâ€”whether it’s one that’s burgeoning out of your house’s garage, or a small and simple boutique next to the park.