Social Media sharing is a form of word-of-mouth marketing that is potentially more valuable than any paid advertising. However, it isn’t exactly an easy thing to get readers and visitors to your blog or website to share your posts and pages.
To accomplish this, first and foremost, you have to have something remarkable that is undoubtedly worth sharing. It has to be something that has the potential to create a buzz around the internet community. Sometimes, though, even when you do have that something special to share with the rest of the world, the audience you want just doesn’t seem to notice.
So how do you avoid obscurity? How do you move from being a tiny spec to a huge success? The simple answer is that you’ve got to have the right tools, the right mindset, and the right strategy.
In the case of social media marketing, one tool that can help you achieve and work on your social media strategies is ShareThis.
What Is ShareThis?
ShareThis is a social media plugin for WordPress. Basically, it charges your social media exposure and awareness in several distinct ways. Its main function has a lot to do with making it easier for your visitors and readers to be able to share your content on their own Facebook and Twitter accounts, or several other countless social media networks.
The Benefits of Using ShareThis
1. A Large Selection of Supported Social Channels
The basic social media networks include Facebook, Twitter, LinkedIn, and Pinterest. However ShareThis expands beyond the common networks and supports over 120 different social channels. This gives you access to even more networks, which in turn allows you to tap into the traffic of not just the main social media platforms, but all the other platforms that cater to a certain niche.
2. Decide How You Want Your Content Shared
ShareThis gives you a choice of incorporating the following sharing options on your blog: small buttons, large buttonsâ€”both of which you can also add counters toâ€”and Sharing Bars.
3. Measure Your Succes with Social Analytics
Of course, you’ll never know just how effective your social media strategy is without the proper analytics. ShareThis gives you the data on the daily sharing activity on your site, gives you detailed reports on the most shared links, and ranks your top social channel reports as well.
4. Make It Easier for Everyone to Share with the Hovering Bar
The hovering bar is a small bar that appears on either the right or left side of the page and scrolls up and down with you, making it ever-present for your readers in case they suddenly develop the urge to like your post or share it on their wall or news feed.
5. Track Users’ Copy and Paste Shares
This is one of the finer features of ShareThis. This feature works in such a way that whenever anyone copies any part of the content on your blog, and pastes it somewhere else, a link to your blog automatically appears after the pasted text. It’s able to track those specific users that copied your content, allowing you to further leverage off of their interest in your article.