The time it takes for you page to load can be a seemingly small but incredibly critical factor in keeping your traffic from leaving your website before they can even access its contents.
Perhaps back in the day, during the days of the dial-up modem and internet, slow loading times could be excused. In the modern age of the internet, however, where its presence can be felt practically everywhere, a fast-loading webpage is importantâ€”especially since most users are pressed for time whenever they surf the web.
At times this time pressure placed on users is not directly connected to work or any other important tasks, but simply to the sheer amount of media choices we have available for consumption. That given, one other thing that you also have to consider, is your competition.
Social networking sites, for example, generally have quick loading speeds. If your blog or website can’t compete against Facebook in terms of loading speed, then the chances of readers staying on your blog quickly dwindles.
Thankfully, there are tools ready to help you optimize your posts and pages in order to speed up loading times and have your site at its most optimal efficiency. One such tool is the WordPress plugin: W3 Total Cache.
What is W3 Total Cache?
W3 Total Cache is a plugin that performs easy Web Performance Optimization (WPO) using caching. It’s the only WordPress Performance Optimization framework that is specifically designed to improve user experience and page speed.
W3 Total Cache does this by increasing server performance, giving you an improvement of at least ten times in overall site performance.
Benefits and Features:
1. Reduced Page Load Time
Reducing your page loading time has a lot of additional benefits. For one, you increase the time that visitors spend on your site, which then converts into more pageviews per visitor.
2. Improved Web Server Performance
Once you arrive at a point with your blog wherein you begin to generate high volumes of traffic, you would definitely want a service that is able to comply with the increasing demands. This plugin does exactly that and is able to sustain its improved web server performance even during periods of high traffic.
3. Faster Subsequent Page Views
Because of its browser caching function, W3 Total Cache is able to improve your site’s overall performance, which then also creates more conversion rates, which in the end affects your site’s rank on Google.
4. Optimized Progressive Render
Along with improved page loading times, pages also start rendering quickly.
W3 Total Caching is compatible with shared hosting, virtual private / dedicated servers and dedicated servers / clusters. This makes it easily accessible and easy to integrate into your blog or website.
These benefits alone can help you improve your visitors’ overall experience on your site. As much as possible, you want to be able to load your site fast enough that they won’t feel as though their time is being wasted by waiting and so decide to leave instead. After all, time is gold, and as a blogger, you yourself know the value of managing your time properly and effectively.