Getting people to comment on your blog is no easy task. In fact, about 1 in every 100 readers leave actual, physical, and valid comments on your blog posts. The majority of any online community is composed of lurkersâ€”or the kind of people that read and observe without contributing.
In a sense, â€œcontributionâ€ is probably the perfect way of looking at comments. When you start to think of them as contributions, then you basically get an idea of what prerequisites are needed in order for you to get your blog’s lurkers to post a comment.
While the number of comments bloggers get is different from blog to blog, the general rule is that a majority of them don’t get any engagement from more than 1% of their readership. Perhaps this is something bloggers just have to accept. However there are certain steps that anyone can take in order to increase the chances of readers contributing to the discussion on your blog post.
5 Substantial Ways to Increase Comments on Your Blog
1. Invite Comments
Although the fact that you have a comment box open on your blog posts suggests that you’re open to receiving comments, this doesn’t necessarily mean that people will actual take that as a go signal that they’re free to do so. Sometimes people need that extra push, that invitation to comment because of a various number of reasons that we may or may not understand. Maybe they’re shy. Maybe they’re insecure. Who knows? One thing is for certain, though, and that is the fact that when you make an actual invitation for people to comment on your blog, the chances of people commenting increases greatly.
2. Responds to Those Comments
When you encouraging other people to comment on your blog, but then do not acknowledging the fact that they did, that simply inaction might just end up leaving a bad taste in their mouth. People want to be acknowledged. People want to know that they’ve been heard. This is especially important in the early stages of every blog, as you want to be able to build a bond with your first readers and give them a reason to keep coming back. When your blog begins to grow, however, responding to each and every comment may become unmanageable. That’s okay, though, as your inability to respond to every question and query will be supplemented by the fact that there are others who are more than willing to answer those questions for you. What you simply have to remember, though, is not to completely ignore your comment threads.
3. Ask Questions
People generally won’t leave a comment if there is no prompt. In this case, a good prompt would be to ask questions. Don’t just give your readers fact after fact after fact. Leave your posts somewhat open-ended by asking readers what they think. Do they agree or disagree with your opinions? Open-ended questions leave room for your readers to become experts and specialists in their own right.
4. Show Humility
This can be as simple as having the guts to admit that you may be wrong. There will be instances throughout your blogging career wherein you’ll encounter someone commenting on the lapses of your research, insights, or simply in your grammar and spelling. While these comments can be unsettling for anyone and everyone that values integrity, responding harshly to these types of comments will only do you more harm than good. If you’re humble enough to admit that you did make a mistake, however, it might encourage other readers to start leaving comments as well. They start to feel safer because they can see that you’re a person of humility and grace.
5. Make It Easy to Comment
Some blogs require their readers to login before making any comments. This is usually for the purpose of minimizing spam. However requiring your readers to register before they can make their comment is a little vexing. It’s a hurdle, to put it bluntly, and most readers are not willing enough to give away personal details just so they could leave one comment on a single blog post.
To wrap things up, it’s obvious that the way to increase comments on your blog has more to do with the way your approach and persuade your readers. It’s about trust, relationships, and character. While certain technical factors are also important (such as the amount of traffic your blog gets) the most important factor for encouraging comments has always been in relation to the character of the blogger or author.