The time it takes for you posts and pages to load is a contributing factor in page abandonment. In this day of intense internet speeds, the average user probably doesn’t have enough patience to wait for a page that â€œloads so longâ€.
With the advent and arrival of more and more mobile devices in the hands of kids and professionals alike, internet browsing has moved from the desktop to the coffee shop. Since most people tend to browse on-the-go, then, speed has definitely become a major player in providing visitor satisfaction.
The catch, however, is that many mobile internet users expect a comparable, if not similar, browsing experience on their devices as they get on their desktops or laptops. Accessing the web from a mobile phone, in particular, however, has certain limitations and frustrations. In fact, a few of those frustrations includeâ€¦
1. Slow loading websites
2. Websites that crashed, froze, or received an error
3. Websites with difficult formatting
4. Websites that don’t function properly
5. Websites that aren’t available.
The interesting thing about all these complaints is that the biggest number belongs to the first: the number of people that have encountered a couple of slow loading websites while browsing through their mobile devices.
How Slow is Slow?
Expectations among internet browsersâ€”whether on the desktop and laptop, or on mobile devicesâ€”are high. Users have become increasingly demanding at an age of high-speed internet. Therefore they expect that the pages that they visit won’t have many problems with loading.
Page loading time that takes less than a second is pretty fast. It’s satisfactory. Add one or two seconds to a page’s loading time, and already 10-15% of your visitors will have abandoned setting foot on your page. At 4 seconds, you’ll have lost 25% of your visitors. At 10 seconds, it goes as high as 35-40%.
Those are significant losses from problems with page loading time alone. That’s why it’s important to get your site optimized. There are several tools and WordPress plugins that help improve your site’s performance, such as plugins that compress image file sizes. The smaller the file size of the images on your post or page, the less time they take to load. That’s something to definitely consider when updating your blog with new posts. The great thing about some of these plugins is that the quality and sharpness of your images isn’t sacrificed during the compression.
If you have no idea how to perform and fix these operations on your website, contact a professional. It’ll be worth it to have your pages load quicker and faster. You won’t have to deal with as much page abandonment, and you can give your visitors the satisfaction they deserve.
So put your website to the test right now. Use tools like Web Page Test that will help you figure out just how long it takes for your website to load.