While everyone loves a good book or two filled with pages and pages of text, today’s web-based population proves to be more responsive and engaging towards images more than anything else. But while it may seem like a modern phenomenon, a simple look back into the past also reveals that images have always held more staying power with customers and people as compared to just the written word.
This has become even more evident and prominent in today’s age because of the easy access to both taking and consuming visual stimuli. In other words, the presence of camera phones in the hands of the masses alone constitutes a tremendous increase in the presence of photographs and other visual art and aids.
Is it any wonder why Facebook, Instagram, and Pinterest have become the most popular social networks in recent years? Is it really surprising how much time we all spend lounging in front of the television, even when there’s nothing on but reruns of old shows?
Look back on the most engaging, moving, and persuasive presentations you’ve attended. Did their Powerpoint presentations contain key and significant photos and pictures to accompany the data that they’re trying to communicate? Or did their slide just contain bullet points and walls and walls of text?
Images Are Powerful Conveyors of Emotion
While a great novel can get nearly anyone teary-eyed, it should be noted that exceptional writing does one very important thing: help readers create images in their heads. When writing description, for example, writers often refer to the senses. What do certain objects or people look like, smell like, or talk like? Their goal is to help you paint a picture in your head, one that creates a lasting impression.
Whenever you watch your favorite films or television shows, there are always those scenes that stick to you, scenes that bring out certain feelings and emotions within you. It is these films, films with raw and powerful emotions, that truly grip the audience into watching the film over and over again. Without the power of images and moving pictures, the effect could be incredibly different.
Expressive Images Help People Remember
The same goes with actual, physical photographs. Presentations are more powerful when data is accompanied by text. In fact, it is when your data is accompanied by an accurate picture or depiction of your data that people are more prone to remember and recall many of the points you’ve made. This is because all that data is then associated and embodied by that single image. Therefore the next time they see that image, or something similar to it, they will remember, and they can be moved to action.
So Use Images In Every One of Your Posts
For these two simple reasons alone is it reasonable for all serious bloggers to consider putting up images on the posts and pages of their own websites. Images are not only easy on the eyes, but they help retain information and create a bond between you and your audience. Without the right images to fit your content, your blog could easily start looking dull and boring.