Affiliate marketing can be both slow and tricky to master and make use of effectively. For one thing, to succeed in affiliate marketing, your site must be attracting a lot of traffic. This is because of the nature of affiliate marketing being a commission-based form of advertising.
To put it simply, the way affiliate marketing works is that you, the online publisher, gain certain rewards (often monetary) for promoting a business’s products, services, or site. Often this involves you, the publisher, earning a commission whenever someone clicks a link on your blog that leads to another site, wherein they end up making a purchase.
There are other affiliates, however, wherein you earn a certain amount for referrals. Say, for example, you refer a certain type of product of tool that can only be accessed through a particular site. By referring people to that site, you give yourself the opportunity to earn every time someone signs up for something or subscribes and gives an email address.
Taking full advantage of affiliate marketing, therefore, has a lot of prerequisites. Besides high traffic, you also need a high level of trust between you and your readers. Even more important is the fact that you have to have relevant and quality products featured on your site to retain that trust with your readership.
However, once you have those factors covered, there are essentially two ways you can optimize your affiliate sales, and those are creating either: resource sites and pages, or review sites and pages.
The Resource Site/Page
These are places that mostly focus on delivering how-to articles and posts. They’re sites that give off information and instill learning in their audience. And because of the fact that you’re teaching your readership certain skills and suggesting particular tools, resource sites and pages are ideal for affiliate marketing.
If you have a particular book or manual, for example, that has helped you develop your craft and skill. Write a short and honest blurb of how that product helped you, and how it can potentially help your audience as well.
This works simply because you’re sharing inside information about your own process. You’re giving out your trade secrets so that other may benefit from your experience. By default, it only creates more trust between you and your audience.
The Review Site/Page
Reviews sites work best if they focus on certain niches. If, for example, your niche deals mostly with electronics or software, you could create a review site around that.
Test and review all the products that are gaining in popularity. Give your own input and evaluation.
Even better, review these product’s cheaper alternatives. Your site will be richer for the diversity and extent of your knowledge and reach. In a sense, you also reel in the customers and clients of the companies whose products you review. Every product you target brings in more potential traffic, and the more traffic you get on your website, the higher the commissions you receive.
The nature of the review site also brings in particular customers that are already looking to buy certain products. By helping them pick out the one that best suits their tastes, you not only create a relationship with them and build trust, but you also merit a reward for helping businesses extend their reach.