A popup is an unlikely thing that could help you create a massive audience around your blog or website. Often perceived as an annoyance, a popup often turns people off and ruins their browsing experience because of the interruptions it creates around the content they are consuming.
A popup, however, can also be an incredibly useful if used intelligently and properly. In fact, it’s the one reason why popups began to overpopulate the internet community in the first place. This alone is a testament to its power and reach. And with great power comes great responsibility.
That means that employing the use of a WordPress popup on your website can incur both positive and negative responses from your audience. There are those that prefer the pureness of their media consumption, and want zero distractions in the process. There are also those that have become much too desensitized by ads that they’d completely ignore your WordPress popup.
The fact of the matter is, however, that a WordPress popup can still generate clicks and views, and can still prompt a loyal and dedicated audience into possibly considering checking out your options and offers.
Why Design is of the Essence
This basically brings it down to design. Luckily, Optin Revolution Pro allows you a great amount of flexibility and customization when it comes to creating and designing your WordPress popups. You want your popup to be relevant to your visitors and audience. You want them to seriously consider subscribing to your mailing list through the appearance of a WordPress popup. And if you really want to accomplish more opt-ins and subscriptions through a WordPress popup, you have to focus on design. Here are two reasons whyâ€¦
You want for your visitors to be able to distinguish between a random popup advertisement, and a targeted popup crafted by you and your team. The only way to do this is to adjust the popup’s appearance to fit the theme and aesthetics of your website.
Through Optin Revolution Pro, you can do this simply by adjusting the popup’s background color and border color. Colors allow you to identify if something is made to blend in, or stick out on the page. In this case, you want a mixture of both for your popup. You want it to blend in enough that people realize it’s still a part of your website, and yet you also want it to stick out so that people notice it immediately.
Of course, the reason why you opted to install a popup plugin into your WordPress is because you want to be able to create and generate results. You want more email subscribers. You want more product buy-ins and unique visitors. All those results are indeed dependent on your popup’s design and aesthetic.
Some of the other things you can tweak in Optin Revolution Pro’s popup plugin to get these results are:
A. Popup width & height
These help you determine how big or small you want the WordPress popup to be on the page. Ideally, you want it big enough that your audience gets all the necessary information on that small box, and yet you also want it small enough that it doesn’t block off the rest of your website.
B. Border thickness, radius & opacity
Your borders separate your popup from the rest of the page. If you want the WordPress popup to be able to blend in with the rest of your site’s appeal, then, opacity is readily available for adjustment. If you want to establish the popup as a separate entity, however, and add a little style to it, then that’s where thickness and radius enter.
C. Action Button
This is the life and blood of your WordPress popup. You especially want people to be clicking on your call-to-action button, as it is what gets you those email subscribers. Hence, you want the action button to stand out, bright and bold, that your visitors immediately know it’s there.
D.Â Input Fields
Though they may seem small and insignificant, the input fieldsâ€”or the areas where your visitors type in their names and email addressesâ€”also help in creating the overall look and feel of your WordPress popup. Take them for granted and they could just as easily damage the way your viewers respond to your call-to-action.
Optin Revolution Pro allows you to tweak and adjust the design of your popup so easily that all it takes is a click and drag. No HTML. No coding whatsoever. Entirely user-friendly as well as beginner-friendly. So if you’re looking for a popup plugin that doesn’t have any steep learning curves, Optin Revolution Pro might just be that plugin.