The design of an email newsletter is essential to keep the reader interested in the content of the whole message. However, a few people can only achieve this as far as the design is concerned. Most of the time, companies hire graphic artists and other people just to create a design that can entice the readers in fully acknowledging the whole content. To better give you affordable and easy ways on how to create an email newsletter with eye-catching designs, here are the things that you should do:
Begin WithÂ A Fixed Width
If you are still new to the design industry, it is a good start from the basics. It is true when people say â€œIf you can do something, that does not mean you should.â€ Yes, all people are capable of designing but that does not mean that every design is striking. That is why it is good to start from the basics of having a newsletter with a fixed layout. This will prevent a scroll bar appearing at the side or at the bottom of the whole page especially when the user is not viewing the content on full-width screen. The basic size is 500 to 600 PX with a height of 300-500. This is the size that fits into a view pane that will not create much scroll bars.
Â Photoshop Techniques
The Photoshop is the basic tool to design a newsletter. In order to achieve the standard size of the design, be sure the set the resolution of 72 DPI and the color is set to RGB. The background color is to be your choice but make it as light as possible especially when you want a focal point included in the design. Generally the combination of hues is set for the background at 600 PX. Now, this is what the design task should be focused on. Make sure that the design actually represents the whole email content or the company it needs to promote. The color combination should be in-line with the company and the over-all design should be attractive to the target market. It is good to put a logo for further promotion but it should not be so big that it distracts the readers from knowing the true essence of the message.
Give the readers some options on how they want to view the email. There are emails accounts that are not compatible with the application that you used so the images may not be downloaded on their end. Give more options of accessibility by giving two choices: either they can view the email directly in their newsletters or just provide a link so that the image can be viewed on their web browser. Most of the time, companies send email messages that provide an image to their newsletters with a link, usually located at the end of the message, that gives access to the exact image on their official website.
These are the easy ways on how to design a newsletter. Remember that the content is far more important and it can be enhanced with a striking design. Start from simple and go to the top. These are what email experts practice for a long time.