In any marketing strategy, content is one of the most important things to accomplish. This is particularly true when writing a compelling hooks for email marketing, blog content and many more. Initially, an article starts with a compelling headline and this may be one of the challenging part in writing. The article can be well-written but for it to grab an attention, it should be compelling enough to be read. Here are the ways on how to create compelling hooks in your copywriting:
Determine the positioning of the product or services
Hook is also known as a direction that identifies the product into one image. It is also termed as angle by other experts. With the right kind of positioning, you would determine the kind of market you want to deal with. Initially, you would want to have a thorough market research and find out any pertinent information about your target audience. Take note of their purchasing power, behavior, interest, lifestyle and many more. This will help you choose the kind of words that will create an attention. Casual words are often effective in young adults rather than technical terms used by older generations.
Never use excessive description
Be sure to keep the information short, simple and concise. This is better appreciated than beating around the bush. People, from every walk of life, usually browse a message and would only read the ones they find interesting. With that, it is good to make your article as informative as possible by creating facts with direct-to-the-point information. The attention span of online audience can only last for a few seconds so it is best to hook them up by creating a compelling content that will keep their eyes focused on your write-up- from start to finish.
Be knowledgeable about the structure of the article
Since it was mentioned that the attention span of the audience is short, it goes to say that the structure of the article should also be created in a way that it will not get dull. Most experts say that a paragraph should only contain three to five sentences, and the words should not exceed at 100. This gives the audience something to look forward to after every paragraph. It also provides relaxation to the eyes as long paragraphs can cause eyestrain. It is also good to insert images and videos in the article to make it more interesting.
Provide nothing more but the truth
Be in the right perspective and give factual information about a topic. Whether it may be for informational or promotional purposes, be sure to keep the article as truthful as it can be. It earns a positive reputation in the business and it will increase the chances of customer loyalty. A reputation can be damaged in just one false statement, and it can go viral in just a few seconds. Most of the time, a company undergoes a hard time regaining the customer’s trust after a big blown issue. Be honest with your clients and the effectÂ will create more than what you hope for.