Part of email research is conducting surveys. It is a report where allocation of data can be accurate for a business can obtain first-hand information about the preferences of the target market. A survey differs from expensive to cheap. Usually, companies do email survey instead of the conventional method as it is faster, more accurate and affordable. Here are the ways on how to conduct an email survey for marketing purposes:
Know The Aim Of Your Survey
Before you even begin to formulate questions, be sure to determine your goals. This will serve as a guide to create and organized survey. Determine the general goals of the survey down to the specifics. It is a way to formulate questions so that the exact data is determined from the target market.
Do Not Waste The Time Of The Participants
It is good to keep the survey short and straight-to-the-point. A survey that will take more than a few minutes will bore the participants and would most likely discontinue the survey. On the other hand, keeping it short and simple, which could only take less than 15 minutes, is the ideal time to keep the participants cooperative and interested. Experts say that a survey with more than a dozen questions has a lower rate of response while lower than that has high chances of success. The best strategy for this is to organize the questions into several sections. Keep each section as brief as possible.
Test The Survey Before Actual Practice
Never assume success without any considerations. Be sure to test the survey first and see if the questions lead to the date that you want to determine. Also, be sure the every question is well understood by different people as participants may come in different lifestyles. Marketing experts say that surveys are not textbooks. This means that a survey has different methods from the other, since every aim have different target participants and style of questioning.Â Also make sure that the font and size of the survey questions are just enough to never cause an eye strain.
Never Offer A Reward
This is one of the biggest mistake of companies. They offer big rewards just to complete a survey. As a result, the participants would just click randomly without even reading the questions. Some would like and write the things that the company would like to hear. This would invalidate the survey, throwing away the time and effort conducting it.
Customers will truly appreciate you for the unsubscribe option. You are actually giving them the right to decide. In this way, your company will be able to gain trust and loyalty to customers. The unsubscribe option also is included in the CAN-SPAM rule. Avoid any legal issues in email marketing so your business can run smoothly as possible.
Email survey can be an accurate method for email marketing research but be sure to remember the best practices. How you treat your customers, in any way, can make or break the reputation of your company so better design a survey that will keep them cooperative.