One major factor that comes into play when it comes to increasing affiliate sales is the trust levels that you have between you and your audience.
In fact, trust is a factor that not only applies to affiliate sales, but with every aspect of your blog (such as your content and selling your own products), as well as with every aspect of business itself. Once you lose the trust of your customers or clients, you lose their respect. Once you lose their respect, the chances that they will ever buy another product from you can shrink to as low as zero.
What’s more, one you lose trust, it’s incredibly hard to build it back. Hence, integrity and honesty should always be an integral part of your blog or business. It’s not enough to have a good product.
In a world of ever-increasing skepticism and suspicion, the one thing you can create between you and your readers that will automatically grant you success is trust.
3 Steps to Creating Trust in Your Affiliate Marketing
1. Be Transparent
While the majority of users can spot an affiliate link out of your blog’s copy, others can feel tricked or duped whenever they click on a link and find that it leads to a page wherein they are encouraged to buy the product in question.
To minimize the chances of your visitors feeling like they were tricked, simply disclose the link as an affiliate link. In fact, have fun with it. People understand that everyone needs to make a living. Disclosing your affiliate links will only help them relate to your situation and understand that you need financial support to keep writing your blog running.
Use this disclosure as a fun way to connect to your audience. Instead of tagging it as an affiliate link, say something like, â€œOMG, it’s an affiliate linkâ€ or maybe a more conservative, â€œGrab a copy now!â€ Of course, the former example is a good way to both grab a reader’s attention, as well as encourage them to actually take action.
2. Choose a Product You Truly Believe In
You’d be amazed at how sensitive people are these days at sensing when something is truthful or simply a marketing tactic. We’ve been bombarded with commercials for decades. We know how they work. We know that not everything the company says about them is true. We know that a lot of what is said about their products contains euphemisms.
As a result, you’ve got to be the game-changer and provide a service to your customers and clients that is both honest and truthful.
Of course, the only way to convert affiliate products into sales is to write good things about a certain product. You want to write glowing reviews in order to let your readers in on how great the product isâ€”and also to get them to buy those products.
As a result, the only way for you to write good things about a product is if you truly believe in that product, and it’s of high quality and caliber. When you truly believe that that product is going to help your readers, your readers themselves will be able to sense it, and they’ll believe youâ€”because believing in a product means knowing all the ins and outs of it.
3. Build Relationships
Think about the books you’ve read. Oftentimes, if you recall, they were books that your friends and family recommended to you. Think about your favorite books. The same principle applies. Someone you trust and believe in recommended those books, believing that they would appeal to who you are and what your likes and dislikes are.
More often than not, they were right.
The same goes with affiliate marketing, and with blogging in general. It’s all about building relationships. Without this particular aspect present in your plans, you’ll be missing out on the things that could create massive success for youâ€”both personal success and financial success.