It is inevitable to experience an email bounce once you send hundreds of messages to different people. In general, most experts say that a 10 percent bounce rate is normal. However, if the percentage goes higher than that, then there may be some factors that you would want to consider. One of which is your mail server. The mail server may reject the messages you sent as the recipient tagged you as spam or your email have been blacklisted from their list. Another reason is that the server may be down. There are lots of things to consider when experiencing a high bounce rate but it is best to know the ways on how to avoid high rates of bounce. Here is some of it:
Set-Up An Email Alert
Setting up an email alert avoids being tagged as spam. It is in the subscriber’s own free will to join the party and so you have the freedom to send messages. Just be sure to check if the email is working. It is common to verify the email first before proceeding to the next set-up process. This will ensure that the emails you send will never bounce back. Other information needed are the subscriber’s name, alternate email address and many more.
Update the subscriber’s records
This is one of the most overlooked part in email marketing. Most of the time, businesses neglect the bounce rate when a person becomes inactive. One way to save the subscriber is to send a personal email, or send a message via alternative email (if provided). When there is no way to win-back the subscriber, then move on. At least you had put an effort to at least show some concern.
Never send monotonous messages
Monotonous messages are boring, if not uninteresting. Be sure to keep the subscribers’ locked-in by giving emails that are worthy of their time and attention. Most people get tired of reading countless emails with the same topic. Give something different and provide an information that they have never heard before. It may sound difficult but all of the efforts will be worth it.
These are the top 3 ways to lessen the email bounce rate. It is also good to know that there are two kinds of bounce, the hard and soft. Examples of hard bounce are: Those email addresses that don’t exist, email being moved, bad destination, system rejects network messages and many more. Soft bounce can only be temporary and usually due to the server. The examples are: too many recipients, undefined mailbox status and full mail system.
Email bounce is one of the indicators of online marketing success. It is one aspect of email marketing that is being studied by many experts as it also has an impact on sales and advertising. It is common to see bounce-back messages from huge number of people but always check the reasons for it. Recovering from a high percentage of email bounce may save time, effort and money in the hope of gaining more revenues from it.