When choosing where to upload your video for online consumption, the two major choices are often either YouTube or Vimeo. Each has its own pros and cons, however there are distinct and crucial factors that might make Vimeo the better choice for your video content.
Why Choose Vimeo Over YouTube?
Professional Creative Community
YouTube has over 800 million unique visitors per month, whereas Vimeo gets roughly 70 million unique visitors per month. The difference between the communities that surround either site, however, varies tremendously.
Because of its popularity, YouTube attracts all manner of people from different walks of life — many of which often don’t have very nice things to say about anything. This sort of audience can de-value your hard work, dedication, and passion towards your content or your product. It can make the experience for your video’s viewers a bitter memory.
The community surround Vimeo, however, is more professional. It’s composed of visitors that are, in a sense, creatives in their own unique ways, making them more supportive than your average viewer on YouTube. On Vimeo, you receive great feedback and constructive criticism through the comments, one thing that YouTube often lacks from its own visitors.
Features and Design
One look at the Vimeo video player, and you’re certain that they put much thought into the design of both the player and the website. On a page, your video takes up the largest and most evident space. Its clean interface takes away distractions and provides users with easy navigation and a more purposeful approach to viewing online videos.
Vimeo has no advertisements, no pop ups, higher video and production quality, and the opportunity to choose your own thumbnails and host your own domain.
YouTube allows users to monetize their videos by placing ads on your videos, which can generate a few dollars if you get thousands of views. However these ads could also easily backfire simply because of the nature of interruption advertising itself. They could discourage visitors from viewing more of your videos, especially if they have to go through ad after ad just to get through them all.
Vimeo takes a different approach. With the release of its â€œTip Jar,â€ which gives the viewer a chance to donate directly to the artist any amount that he or she would like to give. This also makes the act of supporting a particular artist more personal.
The Benefits of a Vimeo Popup Video
That being said, adding a Vimeo video to a WordPress popup,Â like Optin Revolution Pro, on your website creates a greater sense of credibility for your business or blog. Vimeo’s reputation instantly places your site into the community of professionals and creative, and makes them know what to look forward to and what to expect.
This video would be your run-of-the-mill introduction to what your site is all about, and what you’re offering your visitors. And if done tastefully and elegantly, on a platform that values taste and elegance, you might get more responses and opt ins for your product or mailing list than you might have gotten if you had hosted it on YouTube instead.
Add to that the fact that the higher video quality that Vimeo supports and you might have a stronger pull on your visitors and viewers to opt into your products.
In the end, the fact that you’re using Vimeo, and the fact that the video pops up and into your visitor’s face increases the chances of those visitors to take you seriously and respect your work and your effort. You’re communicating a crucial message to your audience that you mean business, and that they shouldn’t expect much of the fluff that often populates platforms like YouTube.