There are millions of Gmail users. This urged companies all over the world to practice internet marketing through sending email messages. Gmail is so effective that the open rate percentage has a higher chance of being successful as compared to other email accounts. However, this email platform has gone into a new development where it automatically categorizes a message and place each into different tabs. These tabs are the primary, social and promotions.
Primary tabs are those emails that came from people in the owner’s contact list. These are the private individuals who send messages to the user for various reasons. The social tab is for updates of social media websites that a user has an account with. It also provides reminders of posts, welcome emails, verification of uploads and many more. The last tab is called the promotions. On this tab, the messages for promotions are filtered and directly placed in the tab. This may be the last tab that an owner could check as the first two tabs are given more priority. With that, some companies fear of losing stakes from email marketing just because of the Gmail changes. The question is, has the new version of Gmail destroyed the email marketing?
Looking At The User’s Side
The users actually are happy with the new development in Gmail. It gives a more organized approach to ensure that the priority emails are read first. It becomes simpler to use as the messages are automatically categorized. There are two filters that can be opted for, and this includes updates and forums. In the update tab, certain notifications like payment confirmation can be filtered. The forums tabs can give the user an update of the social forums that the user is engaged in. These features are provided at the user’s advantage in order to lessen the spam emails and other unnecessary messages.
However, there are people that do not approve of it. One of the few reasons is that there are email updates that they actually want to read and these are automatically filtered in the promotions tab. It then makes it harder for the users to directly read the message in the Inbox. Well, a lot of people do not know that a certain message can be dragged into the primary folder so that the specific email updates can still be read with ease.
Effects in Email Marketing
The changes in Gmail came to be a surprise. Many companies have expressed negativities against it but some are still confident of having a high open rate percentage. As the subscribers become more appreciative of the promotional updates they do want to read, they can always put the list in one of their top priorities and transfer it to the primary tab. These companies usually are those with good reputations that millions of subscribers are always interested to read newsletters from them.
So, is the new Gmail a threat? The answer is no. In fact, it is a new challenge. Be more substantial in the email content and see to it that the target market can benefit from the it. This will ensure that the emails will still provide an open rate percentage — even higher than before.