If you’ve already grasped the gravity and importance of placing images within your blog posts, then using the same principle when it comes to Facebook shouldn’t be difficult to comprehend.
There’s a reason why the majority of blogs and websites make use of relevant and eye-catching images to grab people’s attention. Images are simply more attractive and pleasing to the eyes than plain text. After all, if you’re staring at blocks and blocks of black and white squibbles, it’s difficult to retain concentration (especially when you’re reading on a computer screen).
As a result, images are a more provocative way of getting your readers to engage with your content and articles. In fact the right use of images could give you profound results in terms of getting readers to share your updates on their social media networks.
As a result, this same principle, when applied to your Facebook profile or page, can garner the same outcome.
Here’s how to tap into the power of images in your Facebook status updates, and get users to share your posts:
Single Image Updates
The difference between posting a status update using only text versus using a provocative image is that by far, a single image update takes up more spaceâ€”especially if your photo is of a portrait size.
The process is simple. Just upload your image onto Facebook, and then add a short description of the image as well as a call to action to read the post related to it.
Now imagine going through your regular news feed wherein a big number of the updates are often text and links. Suddenly, they’re interrupted by a huge photograph that simply takes their breath away. This immediately grabs every user’s attentionâ€”and if they like the photo, they’re undoubtedly click on it to get a better look, exposing them to the link that’s included in the photo’s description.
Take the single image update to the next level by uploading an album of related images and photographs.
The best thing about albums is the fact that you not only get comments, shares and likes of the album as a whole, but you also get the same results from the individual photos that are included in the album.
Follow suit in a similar way that Pinterest leverages off of imagesâ€”by creating some form of engagement. What you could do, for example, if you manage a fashion or photography blog, is have users share what designs or photos they themselves have recently produced. That way, the potential for you to generate comments is greater —simply because you encouraged others to share.
Finally, although the photo sizes of link updates are smaller compared to image uploads, they still contain a break from text-based posts and updates. However, to make link updates even more enticing, it’s best to also add your own introduction and call to action to read your postâ€”rather than simply allowing Facebook to choose what text to display for you.
In the end, images always prove the more powerful when compared to words on a page. After, doesn’t the old saying go, â€œA picture is worth a thousand words?â€ Something to remember, therefore, when you’re thinking about more ways to market your content on the web.