MailChimp is one of those email marketing services that are a breeze to use, and are extremely helpful in creating a lasting email newsletter. Its features help with engaging your subscribers and allowing them to keep updated on the latest posts and news on your blog or website.
What if you could improve MailChimp’s email service by introducing a simple yet purposeful WordPress popup to your emails? What if you could increase the number of click-through and conversions through this modest yet foundational addition?
If you’re not yet certain about using MailChimp as your email marketing service, however, here are some useful features that might help you make up your mindâ€”features that can only enhance the value and effectiveness of Optin Revolution Pro‘s popups and inline opt-ins.
MailChimp’s Best Features
1. Drag and Drop Editor
Simple, efficient, and quick. A drag and drop editor is perfect for anyone looking to save time designing and formatting their emails. For one, it allows you to quickly make switches between the positions of your text boxes and imagesâ€”a dream for anyone looking for the most appealing layout possible. No need for html coding and such, just drag and drop.
2. Email Templates and Custom Forms
Customization is important, especially if you want to maintain the same aesthetics of your blog in every aspect of your email newsletter. MailChimp allows you to create custom forms to further entice visitors to subscribe to your mailing list. And once they’ve subscribed, there are readied templates to help you wrap-up a quick email and send it off to your mailing list.
3. Spam Filter Diagnostics
Afraid that your email is getting blocked by spam filters? MailChimp provides a service that will help you out of that particular rut. Although it’s a feature available only to users on paid plans, this diagnostic is helpful in making sure that you’re subscribers are getting the emails that they had initially signed up for. Don’t allow your vital messages to end up as spam. What you have to say is important, and so it’s best to take extra precautions that your message is being heard.
The reason most subscribers opted into your mailing list is precisely because they much prefer getting their news via email instead of checking blogs or using an RSS reader. With an RSS-to-email option, you can simply publish your latest post once and then send it to your email subscribers without even thinking about it. What’s more, you can create your own RSS template, and place certain controls on how many posts go out and how frequently you send your list emailsâ€”whether daily, weekly, or monthly.
5. Delivery by Time Zone
The beauty of MailChimp’s service is that you can reach your email subscribers at a time when they’re all awake. If you live halfway across the world, and get your latest news from your favorite blog in the middle of the night, you might end up missing out on the email completelyâ€”especially if you check your email only once or twice daily. With MailChimp’s special feature to be able to send emails out at a specific time of the day in whatever time zone, you can be certain that this does not happen to any of your subscribers.
How A WordPress Popup Could Increase Your Subscriber Opt-Ins
You subscribers are have already opted into receiving the latest news and posts of your blog or website. Meaning, they are fans of your work, and would like to continue consuming whatever content you put out there. If that’s the case, why not give them small reminders of all the other products and services you offer on your website through the use of a simple WordPress popup?
This works best especially for new subscribers. Usually they’re the one who miss out on the products that you’ve offered in the past. Give them the opportunity to discover those useful products that have helped older subscribers through Optin Revolution Pro.
It’s a win-win for everyone involved, plus it gets your subscribers even more engaged and updated on what you’ve already done and accomplished.