A huge part of email marketing is building a template. It is a design that can be used to enhance the content of the newsletter. HTML has been very successful both for the readers and the companies. This can be seen with higher open rate percentages, forwards and clickthroughs as compared to conventional emails. However, creating HTML templates may seem to be more laborious. The coding of HTML may be so detailed that it takes away time and effort to finish one. Well, there are now ways to achieve creative templates in easier means.
Changes in CSS
The Google company has always been supportive in internet marketing. The coding of HTML email can now be easier as the company designed a coding system that is practical to use. However, this is not the case when the Outlook 2007 was launched. It seems that the application is made for conventional purposes as it replaced the original HTML that is not compatible with the latest CSS support. This makes CSS coding more challenging than ever. That did not stop other industries in creating ways to achieve easier creations of templates. Recently, the Email Standards Project is established to examine the standards of CSS and HTML standards. It functions to maintain HTML renders in different applications. With that, an available template can be used ‘as is’ or can be customized based on the choices of an individual or company.
Knowing the Pros
Everything has pros and cons. In using HTML emails, there are definitely a few. Starting with the pros, it is obvious to say that this type of email is appealing to the readers. It makes use of more attractive images just to enhance the over-all layout of the email content. The inclusions of icons, links and interactive activities can engage the readers to a different kind of faster communication. Aside from that, it can improve the promotion by product retention.
Looking At The Cons
HTML messages are not exempted from criticisms. This only shows that it still has a lot to improve on. The common concern is the slow download of the images. It may take time to download an image especially when there is an ISP limitation on the side of the reader. It can also be caused of high-definition images that takes up too much space. While there are many web browsers and operating systems that support HTML, some still cannot do so. It reduces the chance of product promotion and so the email can be ignored, if not thrown into the trash bin. HTML emails are also prone to hackers, spammers and viruses. These destroyers can be embedded into the HTML and so the reader is susceptible to invasion.
Email HTML is the most modernized way of sending emails. Most email marketers opt for this kind of strategy to further enhance the promotion of a certain product. However, it is good to see different factors before deciding to create one. Study the target market and see if it the HTML messages are feasible for effective marketing strategy.