Small business, no matter how long they exist in the industry, will still need to refresh its marketing strategies. One of the most popular marketing trends today is the use of email. Email marketing reaches different customers at a greater height without shelling out a huge amount of money. However, it may take a little bit of effort to create a compelling content and send it to thousands, if not millions, of people. Small businesses may greatly benefit from email marketing as it does not require large monetary investments. Here are the email tips that entrepreneurs can consider:
It is better to promote subscription other than sending out emails without the customer’s knowledge. Create a sign-up link in the official website or in other social media websites to better reach out to many people. Be sure to make the sign-up as easy as possible so the customers will never feel bored of filling up the fields. Include pertinent information like the full name, birthday, email address and alternative email address.
Send Welcome Email
As soon as a customerÂ verifies the email address, do not forget to send a welcome email. The welcome email will serve as a way to assure the customer that you are actually glad to provide updates and other information. It is also a way to remind the customer of the subscriber made. Be sure to make the welcome email as attractive as possible. This should be combined with a warm welcome to make the customer feel comfortable and rewarded.
Inform The Emails To Be Sent
It is good to inform the subscribers of the content that they will receive from the business. It gives them the awareness of taking advantage of the email messages as they can be informed of discounts, promos, practical tips, informational articles and so much more. Send the emails that they want to receive and this can be done through email surveys. Provide a feedback and see if it meets the goal of the business.
Customize an Email
In order to have a signature look and better maintain an image, design an email that will reflect the identity of the business. The use of color is important to identify the company among the others. Of course, the logo is just as important as well. The design of the email will also depend on the vision and mission of the business. The use of minimalist design may be different from using bold colors. Most often than not, bold colors are used for fun and casual purposes.
Send at a Regular Time
Be sure to send fresh messages at a regular interval. This will retain the support of the customers and will serve as a reminder that the business still is at par with the latest. It entails creating articles in advance, designing more images to include in the content and planning the email messages to be sent. A schedule can be created to make the sending more organized. For example, practical tips can be sent weekly and promotional articles may be sent monthly.