Social media happens to be the craze nowadays. The notion is that if you don’t have a Facebook page or a Twitter following, you’re missing out on potential traffic and sales.
However despite the benefits of social media and the massive audience that Facebook and Twitter alone have between one another, when it comes to online business and blogs, something else tops them in delivering valuable traffic and sales.
That something is email marketing.
Email: the dinosaur of the internet. Yet when you think long and hard about it, email is ten times more important and valuable than any current and up-and-coming social media platform.
1. Email Users Far Surpass Social Media Users
It’s a fact that not everybody uses Facebook or Twitter. On the other hand, nearly everyone who has a computer at home or somewhere in their neighborhood today has an email address. In fact, you need an email address to sign up for a Facebook and Twitter account. Add to that the fact that Facebook and Twitter, despite the nature of their operations, send you updates of what’s going on around their networks throughâ€”you guessed itâ€”email.
2. Email Is More Efficient at Grabbing Your Attention
Facebook and Twitter feeds are often flooded with informationâ€”especially if you have a few hundred friends constantly posting photos and updating their status. There’s just too much information to digest all at once. And even if people end up liking your Facebook page, chances are that your updates will get lost in the ocean of updates that keep popping up every second of every minute.
Email, on the other hand, is more personal and less invasiveâ€”specifically because it’s in their inbox. The fact that your email appears in their inbox indicates that they absolutely, positively want to stay in contact with you, your blog, or your business. It’s a mailbox, plain and simple, and if email users take the time to organize and manage their emails, chances are that your message is sure to be noticed. Gmail’s filters alone provide sufficient enough avenue for this kind of interaction.
But even if one’s inbox is completely and utterly muddled and unsystematic, the chances of that person finding your email versus finding your tweet or post is much greater.
3. Email Is More Suited for Business
Email, by nature, is more suited to building business relationships and communication. If you want to contact certain clients, customers, or bosses, you email them.
Add to that the fact that email is also a transactional medium. Customers who subscribe to your email list are already expecting to hear from you about certain offers and opportunitiesâ€”possibly even purchase those products through email.
Email is more directed, whereas Facebook and Twitter is often used as a means to chat amongst friends, catch the latest trends and gossip, as well as play games. Facebook and Twitter, then, are more of distractions than purposeful avenues.
Of course, this is not to say that you shouldn’t create a Facebook page or a Twitter account. Those things are helpful and useful in certain instances and situations. However, your business should be more focused on getting email subscribers over anything else.
Simply having email subscribers is not enough, however, as there is also an art to effective email marketingâ€”and it has everything to do with quality content. The fact remains, however, that email marketing is more valuable in creating and uplifting your business than is a Facebook page and a Twitter feed.