A landing page is an important part of every blogger’s website. Briefly defined, a landing page is a page on your website where you direct most of your site’s traffic. It’s one of those pages with timeless quality content that is constantly fresh and constantly relevant. Without these two aspects, that particular space does not necessarily count as a landing page.
In a way, a landing page could also be your most popular pages, the pages that your blog and your brand are most known for. If, for example, you blog is all about DIY fashion tips. A landing page on your blog could simply be a list of the shops, stores, and resources that you use when creating your designs. Or let’s say you’re a graphic designer. Your landing pages would include your portfolio, your CV, and perhaps a small online store where people can buy prints of your work.
Most importantly, what really defines a landing page is the fact that this are the areas in your website wherein if you really wanted your visitors to take some form of action, you would direct them to these pages.
For example you want your readers to sign up for your weekly newsletter. Most of your posts and articles, then, often contain links that lead them to a sign up page that talks about all the benefits and advantages of them subscribing to your mailing list. Another example is, perhaps, if you’re launching a new product the following month. One possible way, then, to create hype and excitement over your product’s launch is to lead your visitors to a landing page where they can receive the latest updates of the launch, and maybe even pre-order the product itself.
For every landing page to work, however, they require certain elements of design. These elements are absolutely essential to the success of a landing page, and without any one of them, the landing page’s effectiveness is significantly deteriorated.
So what are these elements?
1. The Headline
Like every blog post or article, you need a headline. More specifically, you need a catchy headline, one that grabs readers’ attention and draws them towards the flame like moths. The main purpose of the headline, after all, is to get people to read the rest of the content on your page. But while you want a catchy headline, it might be a good idea to also pay attention to copywriting, particularly to possible keywords that you can incorporate so that more visitors can arrive at your landing page.
2. The Feature Photo
You need a beautifully taken and amazingly crafted photo of your product or service, one that generates ohhs and ahhs from your visitors and keep them plastered onto your page. If it’s a product that you’re showcasing, you’d want to highlight all the features of that product and, just for fun, probably provide a 360 degree view of it so that potential buyers can get a complete look at it.
3. The Form
Next, you want to place a form onto that landing page where your visitors can input their contact details (first name, last name, email address) in case they would want to opt into possibly buying your product or signing up for your weekly email newsletter. These are often simple email sign up forms, contact forms, or surveys. Of course, don’t forget the call-to-action button at the bottom of the form.
4. The Benefits
Finally, you’ll want to further reassure those visitors of your commitment to pleasing them and giving them what they want. List a number of benefits that they can receive from your product or service and make sure you put them in bullet points! There is also a significant difference between benefits and features. Benefits relate directly to the user or customer. Tell them exactly what they get out of buying into your product or service.
5. The Share
For those potential prospects that are not yet ready to commit, give them a reason to come back, or also give them a chance to help spread the word about your product or service. A simple bar of social sharing buttons helps do the trick. That way, you can get even more traffic and conversions to your landing page.