Email marketing is so effective that most people use different techniques to catch the market’s attention. With this comes inclusions of high-definition images, engaging videos and even profane languages. Yes, the use of profanity is said to increase the open rates but there are obvious consequences involved. Most marketing experts to do not encourage the use of profanity in email marketing, but other entrepreneurs continue to do so. Â Here are the reasons why the use of profanity increases open rates.
It gives customers something to advocate for
The use of profanity in email marketing will truly increase open rates as the recipients are given something to complain about. Truly, it attracts the customers to open the email, understand the information provided and look for ways to stop the use of profane language.
It attracts more attention
People will just browse at their Inbox but would stop momentarily at subjects with profane words. The reaction may be positive or negative, but the bottom line of this is the attention it created to the market. Liberated people are more likely to keep a positive note after reading an email message with profane languages, conservative people may do otherwise.
While the use of profane languages has a huge impact to people, it also can be a way to failure. Most people do not agree with the use of language even if it is just an expression. A good example is the word â€˜Oh My God.’ This expression is common to other people, but it may be a case of profanity to those who have a conservative religion.
How is Profanity in Email Be Ever Effective?
Profanity itself may not be an effective email marketing strategy, but it is limited to the target market. If the business’ products or services are geared towards clean-living, self-development and any other positivity, then the use of profanity is not a good move. However, those who offer products and services for a more liberated market, then it may not hurt to use one. Just be careful on the use of languages as it can actually offend a customer.
Profanity actually increases open rates but it does not necessarily guarantee success. If the business only wants to disseminate information by means of converting the attention of the public, then it may be effective. Usually, companies play with different issues by distracting the interest of the people so the attention will be converted to the business. For example, an internet company has high rates of customer dissatisfaction due to slow connections and poor quality service. The rival company will now have to use mild profane words to intensify the argument, then offer a better solution by promoting their offered products or services. This is a dirty move and it may result in legal actions when investigated.
It is not surprising to see profane languages being included in emails. The uses of these languages are now common that people begin to ignore it. That is why it is better to come out with a witty subject other than playing the role of a bad guy.