Copywriting is a task that is associated with almost all industries. It is so broad that it is hard to define the various disciplines that are related to it. There are different types of copywriting. The types are usually differentiated with the style, purpose and over-all concept of the write-up.
Search Engine Optimization (SEO) Copywriting
SEO copywriting focuses mainly on the visibility of the article. It does not matter if it is written for a promotional or informative purpose, the important thing is that it should be included at the top of the search engine result. SEO copywriters focus on writing the exact keywords mentioned a couple of times within the article. This is called the keyword density. When a given keyword density is required at 2 percent. This means that the keyword has to be repeated 10 times within a 500-word article.
In this type of copywriting, the writer has to be more creative in creating an article that will convince the audience to patronize a product or service. It entails at lot of persuasive style to make a reader take action. Usually, the writers who do these type are those with a background in sales and marketing. It takes a lot of time learning the curves of sales copywriting as it involves deeper creative skills and technical competence.
This is a specific type of copywriting that requires a writer to have an extensive knowledge about a specific industry. For example, it is hard for a sales copywriter to create an article about the process of hydrochloric acid without conducting a thorough study about it. Technical writers usually are not professional writers, they are trained to write just because they have a deeper knowledge about a topic. Therefore, the topic of hydrochloric acid may be written well by a chemist rather than a common writer.
This is usually done in different websites wherein a writer only has to focus on one topic. It is focused on providing updates and information to the customers of a certain website. Content copywriting usually creates how-to-do articles, step-by-step guides and so much more. The articles should be appealing to the audience as it is sometimes used to provide newsletters to different customers.
This involves talented writers to come in and share wonderful words that will make up to one idea. It involves thinking of a good company byline, headlines and other conceptualization tasks. Most creative copywriters also have a marketing background but some are just plain talented to do so. This type is somehow related to the sales copywriting since it requires a lot of convincing to attract the audience into taking interest to a particular product or service.
A copywriter can perform different types at the same time. However, most experts recommend to have one specialty niche that will identify a writer’s strong point. The strong point of a writer usually roots down from working experience. In a nutshell, a copywriter should focus more on the specialty rather than being a general writer that can only create articles at a standard level.