The best homepages have certain elements that prove essential to driving and directing the traffic that goes through your website, and then converting that same traffic into taking certain action. These elements can often be seen in a lot of websites, but aren’t always used at their optimal levels.
What you want when designing a homepage for your own blog or website, then, is a homepage that does a few specific things, things that are crucial to its success. These things areâ€¦
1. To Introduce Yourself or Your Business
With the countless number of blogs and company websites live on the internet, there is a slim chance that each and every one of your visitors knows who you are. If you’re just starting out, that likelihood doesn’t exist. Therefore, the first thing you want each of your new visitors to discover is who you are and what you have to offer them. Describe who you are and what you do in the least amount of words possible, as you want to make use of every inch of space on your homepage wisely.
2. To Connect with Your Target Audience
Since the homepage is what generally creates people’s first impressions of you and your business, you want to be able to connect with that audience at a level that will further entice them into exploring the rest of your website. Avoid all unnecessary fluff, and tell them straight out how you can help them or entertain them. Give them a reason to stay by speaking their language. All this means is that your homepage needs incredibly narrow focus.
3. To Provide a Simple and Friendly Experience
A working homepage means that it’s easy to navigate throughout the rest of the site’s content. Provide simple yet efficient links throughout the rest of your site. Highlight those pages and posts that are most likely to be the reason why your audience decided to pay a visit.
If you’re a regular blog, for example, highlight your best and most popular posts, as well as your most recent ones. If you’re a fledgling business, make sure that your visitors find it easy to figure out where to find more information regarding the products that you are selling.
4.Â To Encourage Action
Every effective homepage makes use of a primary and secondary call-to-action that immediately directs visitors into taking the next logical step after they view your page. The more common calls-to-action include â€œSubscribe Now,â€ â€œBuy Now,â€ â€œFree Trial,â€ or â€œLearn More.â€ The call-to-action instructs visitors by telling them what to do next so that they don’t find themselves overwhelmed and lost in the sea of possible actions. Most importantly, the call-to-action turns your homepage into a sales pitch or lead-generation engine, not just a pamphlet or flier.
5. To Invoke Awe
Great homepages almost always equate to great design. This means that you have to think about your homepage’s layout, typography, CTA placement, and other supporting elements.
A good layout, for example, always considers what particular content stays above the fold. This simply means that you want your visitors to immediately see who you are and what you’re about without the need for them to scroll down. Once they scroll, they’ve just moved past the fold. Your goal, then, with the space above the fold, is to entice your visitors to actually make that scroll down.
In the end, you can’t go wrong with great design, and you can’t go wrong with making your homepage the most optimized space there is on your website.