Setting up an ecommerce shop can be either a breeze or a taxing job to do. All this depends on the types of tools that you have to help you. In the case of online businesses that build their sites on WordPress, the right WordPress plugin can help make or break your online shopping experience.
That’s why it’s important to find the right plugin that will help you maximize your profits, and provide the minimal amount of stress in designing your website’s final outlook. Enter WP e-Commerce, one of the most popular WordPress plugins that help you setup an ecommerce shop in just a couple of easy steps.
What does WP e-Commerce have to offer?
1. Completely Customizable Experience
Design is important with every plugin or addition to your website. WP e-Commerce thus allows its users to be able to add their own HTML & CSS, giving developers and bloggers complete control over the way their online store looks.
However, if you’re not up to speed on using HTML & CSS, WP e-Commerce also provides templates that are easy enough for anyone to modifyâ€”giving start-ups the perfect chance tinker and tweak the codes in order for them to achieve the look that they want.
2. Payment Options
WP e-Commerce’s free version of the plugin supports the following payment options: manual cheque, PayPal (Standard, Pro and Express) and Google Checkout. Of course, there are other possibilities and services that one usesâ€”and there are only available if you purchase the extension on their website.
3. Marketing Options
Flexible coupon and discount pricing rules are available, as are free shipping options, quantity discounts, product specific sales, multi-tier pricing for quantity products, and much more!
If your plugin can allow you to market your brand or products with ease, then the better. It saves you the time from having to come up with the code to be able to give out coupons and discounts. This frees you up for other marketing and writing tasks that you can perform. If you can automate your online store, then it might be best that you do. That way, you can continue to build your audience and readership while the sales trickle in on the side.
4. Order and Catalog Management
Managing orders can be difficult without the proper help. In this case, WP e-Commerce provides an admin dashboard for sales overview, and at the same time allows you to export orders and customer information and turn them into CSV files. The plugin also allows you to manage tax rates per location, duplicate products, have customers personalize products, and optimize each product on sale on your store, just for search engines.
The only drawback that people have given over the WP e-commerce plugin is that it seem that many users have difficulty operating this plugin, meaning it might take a certain amount of experience and knowledge, just so that the layman will to be able to understand and apply.
While there are downsides and upsides to every product or service, however, WP e-Commerce has many aspects of its service going for itâ€”otherwise, it would not even arrive at more than 2 million downloads.