Reeling customers into opening the emails that you have sent may be challenging. With thousands of messages in their Inbox, how possibly can your message be seen? There are several strategies on how to create a head-turning hook to attract the customers but that does not guarantee success. However, there are copywriting tips that have been actually used and found to be effective.
The essence of the first sentence
The first sentence will make or break the whole email content. It has to be catchy enough to earn the interest of the audience, but it has to be concise so as not to bore them out. The opening sentence builds immediate rapport with the audience and so it has to serve as a reflection of what the business is all about.
Do not beat around the bush
This is one of the basics of email marketing. The audience prefers a direct-to-the-point email, no more hustles and bustles of marketing campaigns. The trick here is to give a broad sense of the topic, and narrow it down to specifics. This will create a more engaging thought to the audience as they look forward to reading a more interesting content.
Focus on the Topic
While it is good to be direct to the point, the content may also go into different places that maneuver the message into a different direction. For example, a copywriting content is all about a specific kind of car model. While it is good to stay at the specifications of the car model, some writers add information on how it can be used and the advantage of it compared to other models. People can better appreciate the topic at one direction rather than talking about different things. The related topics can be used in another email content.
Images are one way of increasing the attention span of the audience. An image,especially when made with creativity, can improve the interest of the audience so they will most likely read the content from top to bottom. Some companies make use of infographics to convey different messages in one picture. It is true when people say â€œa picture is worth a thousand words,â€ because adding images to the email content certainly provides a lot of things than a pure text can do.
Provide an information about the business
This is one of the most important things to consider in writing a head-turning content. The subject line can be attractive by using the company name itself. In the body of the article, always put the contact number at the bottom of the content. Putting a logo and byline can also help out in promoting the business.
It is quite challenging to come up with a hook that will reel the customers but once the right strategies are made, the chances of success can be higher. Most businesses are now geared towards email marketing so it is good to equip the business with strategies so the email messages can rise to the top.